A behind the scenes look at Fennemore’s exhilarating 3-day rebranded imagery shoot at their corporate office in Phoenix, AZ.
Collaborating closely with their marketing team, I set out to craft bright and captivating images that showcased the energy of Fennemore Law, featuring their very own employees as subjects.
Crafting the Vision
Before the shoot, we engaged in several discussions with Fennemore’s marketing team to understand the vision and goals for the visual rebrand. Together, we created a mood board that served as the creative compass for the entire project. The mood board guided us in conceptualizing sample imagery that aligned with the firm’s brand identity and communicated their core values effectively.
Scouting the Perfect Locations
Scouting locations is a crucial aspect of any successful shoot. With this campaign we were using the corporate offices located in Phoenix where we wanted to illustrate a realistic backdrop the compliment the visuals. The site visits also helped in coordinating a schedule of shots based upon when light was most optimal.
Real Employees, Genuine Emotions
The creative was about showcasing their real employees as subjects in the imagery. This decision added an authentic touch to the visuals, distancing the firm from the generic stock image feel. Throughout the shoot, we fostered a relaxed and friendly atmosphere, ensuring that each individual felt comfortable and confident in front of the camera. The genuine emotions captured in the images are a true testament to the tight-knit community within the organization.
An Hour, A Story: Constantly Evolving Setups
With a new setup and location every hour of the shoot allowed us to capture the diverse aspects of the company’s work environment and the multifaceted talent within the firm. Each hour brought a fresh narrative, showcasing different departments, teams, and individuals. This dynamic approach ensured that the final collection of images resonated with various audiences, leaving a lasting impression.
The rebranded imagery shoot for Fennemore was an unforgettable experience filled with creativity and collaboration. From the meticulous planning and site visits to the lively and bright captures, every moment reflected the excellence the company embodies. By featuring their real employees as subjects, the imagery exuded authenticity, further strengthening the firm’s connection with its audience.
As the curtains draw on this spectacular shoot, we extend our gratitude to Fennemore Law for entrusting us with this creative endeavor.
James Patrick
IG @JPatrickPhoto
JamesPatrick.com
