{"id":64501,"date":"2022-04-22T07:20:05","date_gmt":"2022-04-22T14:20:05","guid":{"rendered":"http:\/\/jamespatrick.com\/?p=64501"},"modified":"2022-04-22T07:20:05","modified_gmt":"2022-04-22T14:20:05","slug":"bti-363-advertising-you-to-sleep","status":"publish","type":"post","link":"https:\/\/jamespatrick.com\/bti-363-advertising-you-to-sleep\/","title":{"rendered":"BTI #363: Advertising You to Sleep"},"content":{"rendered":"\n<!-- iframe plugin v.5.1 wordpress.org\/plugins\/iframe\/ -->\n<iframe loading=\"lazy\" style=\"border:none\" src=\"\/\/html5-player.libsyn.com\/embed\/episode\/id\/22877822\/height\/100\/width\/\/thumbnail\/yes\/render-playlist\/no\/theme\/custom\/tdest_id\/1952366\/custom-color\/87A93A\" height=\"100\" width=\"100%\" scrolling=\"no\" 0=\"allowfullscreen\" 1=\"webkitallowfullscreen\" 2=\"mozallowfullscreen\" 3=\"oallowfullscreen\" 4=\"msallowfullscreen\" class=\"iframe-class\" frameborder=\"0\"><\/iframe>\n\n<p><em><span style=\"font-weight: 400;\">Quality, value, style, service, selection, convenience, economy savings, performance, experience, hospitality, low rates. Friendly service, name brands, easy terms, affordable prices, money-back guarantee, free installation, free admission, free appraisal, free alterations, free delivery, free estimates, free home trial, and free parking No cash? No problem, no kidding. No fuss, no muss, no risk, no obligation, no red tape, no down payment, no entry fee, no hidden charges, no purchase necessary. No one will call on you, no payments or interest until September.&nbsp;<\/span><\/em><\/p>\n<p><em><span style=\"font-weight: 400;\">But, limited time only! Act now, order today, send no money, offer good while supplies last, two per customer, each item sold separately, batteries not included, mileage may vary, all sales are final, allow six weeks for delivery, some items not available, some assembly required, some restrictions may apply.&nbsp;<\/span><\/em><\/p>\n<p><em><span style=\"font-weight: 400;\">So come on in, for a free demonstration and a free consultation with our friendly professional staff, our experienced and knowledgeable sales representatives will help you make a selection that&#8217;s just right for you and just right for your budget.<\/span><\/em><\/p>\n<p><em><span style=\"font-weight: 400;\">AND don&#8217;t forget to pick up your free gift; a classic, deluxe, custom, designer, luxury, prestige, high quality, premium, select, gourmet pocket pencil sharpener. Yours for the asking. NO purchase necessary. It&#8217;s just our way of saying thank you. And if you act now, we&#8217;ll include an extra added free, complimentary, bonus gift of a classic, deluxe, custom, designer, luxury, prestige, high quality, premium, select, gourmet combination key ring, magnifying glass and gardening hose in a genuine, imitation. leather style carrying case with authentic vinyl trim. Yours for the asking. No purchase necessary. It&#8217;s our way of saying thank you!&nbsp;<\/span><\/em> <span style= \"font-weight: 400;\">-George Carlin<\/span><\/p>\n<p><strong>Today, we&#8217;re going to talk about advertising lullabies.<\/strong><\/p>\n<p><strong><em>&#8220;People hate being sold to but that love to purchase.&#8221;<\/em><\/strong><\/p>\n<p><strong>IN THIS EPISODE<\/strong><\/p>\n<ul>\n<li style=\"font-weight: 400;\" aria-level=\"1\"><span style= \"font-weight: 400;\">What we resort to when writing copy and why it needs to change.<\/span><\/li>\n<li style=\"font-weight: 400;\" aria-level=\"1\"><span style= \"font-weight: 400;\">The best kind of copy and what it does.<\/span><\/li>\n<li style=\"font-weight: 400;\" aria-level=\"1\"><span style= \"font-weight: 400;\">Getting rid of the BS language.<\/span><\/li>\n<li style=\"font-weight: 400;\" aria-level=\"1\"><span style= \"font-weight: 400;\">Speaking to our clients in plain english.<\/span><\/li>\n<li style=\"font-weight: 400;\" aria-level=\"1\"><span style= \"font-weight: 400;\">Injecting your personality into your communication.<\/span><\/li>\n<li style=\"font-weight: 400;\" aria-level=\"1\"><span style= \"font-weight: 400;\">Keep it simple.<\/span><\/li>\n<\/ul>\n<p>&nbsp;<\/p>\n<p><strong>Connect with James&nbsp;<\/strong><\/p>\n<p><span style=\"font-weight: 400;\">Website:<\/span> <a href= \"https:\/\/jamespatrick.com\/\"><span style= \"font-weight: 400;\">jamespatrick.com<\/span><\/a><\/p>\n<p><span style=\"font-weight: 400;\">Instagram:<\/span> <a href= \"https:\/\/www.instagram.com\/jpatrickphoto\/\"><span style= \"font-weight: 400;\">@jpatrickphoto<\/span><\/a><\/p>\n<p><span style=\"font-weight: 400;\">Text me marketing questions @: 480-605-3254&nbsp;<\/span><\/p>\n<p><span style=\"font-weight: 400;\">Share this podcast with a friend and remember to leave a 5-star review!&nbsp;<\/span><\/p>\n<p><span style=\"font-weight: 400;\">For more, visit<\/span> <a href= \"https:\/\/www.jamespatrick.com\/\"><span style= \"font-weight: 400;\">jamespatrick.com<\/span><\/a><\/p>\n<p><a href=\"https:\/\/directory.libsyn.com\/episode\/index\/id\/22877822\/tdest_id\/1952366\">Check out this episode!<\/a><\/p>\n","protected":false},"excerpt":{"rendered":"<p>Quality, value, style, service, selection, convenience, economy savings, performance, experience, hospitality, low rates. Friendly service, name brands, easy terms, affordable prices, money-back guarantee, free installation, free admission, free appraisal, free alterations, free delivery, free estimates, free home trial, and free parking No cash? No problem, no kidding. No fuss, no muss, no risk, no obligation, [&hellip;]<\/p>\n","protected":false},"author":3,"featured_media":0,"comment_status":"open","ping_status":"open","sticky":false,"template":"","format":"standard","meta":{"_et_pb_use_builder":"","_et_pb_old_content":"","_et_gb_content_width":"","footnotes":""},"categories":[43],"tags":[],"class_list":["post-64501","post","type-post","status-publish","format-standard","hentry","category-beyond-the-image"],"_links":{"self":[{"href":"https:\/\/jamespatrick.com\/wp-json\/wp\/v2\/posts\/64501","targetHints":{"allow":["GET"]}}],"collection":[{"href":"https:\/\/jamespatrick.com\/wp-json\/wp\/v2\/posts"}],"about":[{"href":"https:\/\/jamespatrick.com\/wp-json\/wp\/v2\/types\/post"}],"author":[{"embeddable":true,"href":"https:\/\/jamespatrick.com\/wp-json\/wp\/v2\/users\/3"}],"replies":[{"embeddable":true,"href":"https:\/\/jamespatrick.com\/wp-json\/wp\/v2\/comments?post=64501"}],"version-history":[{"count":1,"href":"https:\/\/jamespatrick.com\/wp-json\/wp\/v2\/posts\/64501\/revisions"}],"predecessor-version":[{"id":64502,"href":"https:\/\/jamespatrick.com\/wp-json\/wp\/v2\/posts\/64501\/revisions\/64502"}],"wp:attachment":[{"href":"https:\/\/jamespatrick.com\/wp-json\/wp\/v2\/media?parent=64501"}],"wp:term":[{"taxonomy":"category","embeddable":true,"href":"https:\/\/jamespatrick.com\/wp-json\/wp\/v2\/categories?post=64501"},{"taxonomy":"post_tag","embeddable":true,"href":"https:\/\/jamespatrick.com\/wp-json\/wp\/v2\/tags?post=64501"}],"curies":[{"name":"wp","href":"https:\/\/api.w.org\/{rel}","templated":true}]}}