{"id":61322,"date":"2021-08-25T07:17:46","date_gmt":"2021-08-25T14:17:46","guid":{"rendered":"https:\/\/7a79d08315.nxcli.net\/?p=61322"},"modified":"2021-08-25T07:17:46","modified_gmt":"2021-08-25T14:17:46","slug":"bti-277-niche-please-with-skyler-irvine","status":"publish","type":"post","link":"https:\/\/jamespatrick.com\/bti-277-niche-please-with-skyler-irvine\/","title":{"rendered":"BTI #277: Niche Please with Skyler Irvine"},"content":{"rendered":"\n<!-- iframe plugin v.5.1 wordpress.org\/plugins\/iframe\/ -->\n<iframe loading=\"lazy\" style=\"border:none\" src=\"\/\/html5-player.libsyn.com\/embed\/episode\/id\/20257373\/height\/100\/width\/\/thumbnail\/yes\/render-playlist\/no\/theme\/custom\/tdest_id\/1952366\/custom-color\/87A93A\" height=\"100\" width=\"100%\" scrolling=\"no\" 0=\"allowfullscreen\" 1=\"webkitallowfullscreen\" 2=\"mozallowfullscreen\" 3=\"oallowfullscreen\" 4=\"msallowfullscreen\" class=\"iframe-class\" frameborder=\"0\"><\/iframe>\n\n<p><span style=\"font-weight: 400;\">In today&#8217;s episode, we&#8217;re going to chat about why YOU have been struggling with standing out within your market or demographic.<\/span><\/p>\n<p><span style=\"font-weight: 400;\">If you&#8217;ve been trying to promote your brand, product, or service and you&#8217;ve been having some difficulty or issue getting in and starting to breakthrough all the noise happening in the digital landscape specifically, it could be because you aren&#8217;t being specific enough about in who you are, what you do, why it matters, and how you&#8217;re actually helping your client.<\/span><\/p>\n<p>&nbsp;<\/p>\n<p><span style=\"font-weight: 400;\">My good friend, Skyler Irvine, just dropped a new book all about this called<\/span> <em><span style=\"font-weight: 400;\">Niche Please<\/span><\/em><span style=\"font-weight: 400;\">, and we&#8217;re going to talk all about the importance of specialization and drilling down into your core audience and how you serve them.<\/span><\/p>\n<p>&nbsp;<\/p>\n<p><strong><em>&#8220;If you can&#8217;t differentiate yourself, then no one else will be able to either.&#8221;<\/em><\/strong><\/p>\n<\/p>\n<p><strong>IN THIS EPISODE<\/strong><\/p>\n<p>&nbsp;<\/p>\n<ul>\n<li style=\"font-weight: 400;\" aria-level=\"1\"><span style= \"font-weight: 400;\">The inspiration behind Skyler&#8217;s new book and how it matters even more after 2020.<\/span><\/li>\n<li style=\"font-weight: 400;\" aria-level=\"1\"><span style= \"font-weight: 400;\">The importance of pausing and asking yourself, &#8220;What is it I&#8217;m really trying to achieve?&#8221;<\/span><\/li>\n<li style=\"font-weight: 400;\" aria-level=\"1\"><span style= \"font-weight: 400;\">The difference between being productive and being busy and why staying productive is so important.&nbsp;<\/span><\/li>\n<li style=\"font-weight: 400;\" aria-level=\"1\"><span style= \"font-weight: 400;\">Skyler&#8217;s 3 Niche Approach &#8211; Business, Content, &amp; Media<\/span><\/li>\n<li style=\"font-weight: 400;\" aria-level=\"1\"><span style= \"font-weight: 400;\">Overcoming the fears that come with niching down.<\/span><\/li>\n<li style=\"font-weight: 400;\" aria-level=\"1\"><span style= \"font-weight: 400;\">Why dabbling in different niches won&#8217;t last long term.<\/span><\/li>\n<li style=\"font-weight: 400;\" aria-level=\"1\"><span style= \"font-weight: 400;\">Doing what your competition is<\/span> <em><span style=\"font-weight: 400;\">not<\/span><\/em> <span style= \"font-weight: 400;\">doing.<\/span><\/li>\n<li style=\"font-weight: 400;\" aria-level=\"1\"><span style= \"font-weight: 400;\">How to create effective content and knowing what your goal is.<\/span><\/li>\n<li style=\"font-weight: 400;\" aria-level=\"1\"><span style= \"font-weight: 400;\">Figuring out who you&#8217;re posting for.<\/span><\/li>\n<li style=\"font-weight: 400;\" aria-level=\"1\"><span style= \"font-weight: 400;\">Starting with the end in mind to get the result we want to achieve.<\/span><\/li>\n<li style=\"font-weight: 400;\" aria-level=\"1\"><span style= \"font-weight: 400;\">What it really means to dominate a platform.<\/span><\/li>\n<li style=\"font-weight: 400;\" aria-level=\"1\"><span style= \"font-weight: 400;\">Marketing efficiencies and utilizing them correctly.<\/span><\/li>\n<li style=\"font-weight: 400;\" aria-level=\"1\"><span style= \"font-weight: 400;\">Creating content people can watch, read, listen to, and look at.<\/span><\/li>\n<li style=\"font-weight: 400;\" aria-level=\"1\"><span style= \"font-weight: 400;\">Building the life you truly want.<\/span><\/li>\n<\/ul>\n<p><strong><em>&#8220;It&#8217;s better to be hated than to be confusing.&#8221;<\/em><\/strong><\/p>\n<\/p>\n<p><strong>Connect with Skyler<\/strong><\/p>\n<p><span style=\"font-weight: 400;\">Buy Skyler&#8217;s Book:<\/span> <a href= \"https:\/\/www.amazon.com\/Niche-Please-Narrow-Business-Social-ebook\/dp\/B0998CQJVL\"> <span style=\"font-weight: 400;\">Niche, Please!<\/span><\/a><\/p>\n<p><span style=\"font-weight: 400;\">Instagram &#8211;&nbsp;<\/span> <a href=\"https:\/\/www.instagram.com\/vanrenzler\/?hl=en\"><span style= \"font-weight: 400;\">@vanrenzler<\/span><\/a><\/p>\n<p><span style=\"font-weight: 400;\">Website:<\/span> <a href= \"http:\/\/skylerirvine.com\/\"><span style= \"font-weight: 400;\">skylerirvine.com<\/span><\/a><\/p>\n<p><span style=\"font-weight: 400;\">Podcast:<\/span> <a href= \"https:\/\/skylerirvine.com\/category\/podcast\/\"><span style= \"font-weight: 400;\">skylerirvine.com\/category\/podcast<\/span><\/a><\/p>\n<p><span style=\"font-weight: 400;\">Share this podcast with a friend and remember to leave a 5-star review!&nbsp;<\/span><\/p>\n<p><span style=\"font-weight: 400;\">For more, visit<\/span> <a href= \"https:\/\/jamespatrick.com\/\"><span style= \"font-weight: 400;\">jamespatrick.com<\/span><\/a><\/p>\n<p><a href=\"https:\/\/directory.libsyn.com\/episode\/index\/id\/20257373\/tdest_id\/1952366\">Check out this episode!<\/a><\/p>\n","protected":false},"excerpt":{"rendered":"<p>In today&#8217;s episode, we&#8217;re going to chat about why YOU have been struggling with standing out within your market or demographic. If you&#8217;ve been trying to promote your brand, product, or service and you&#8217;ve been having some difficulty or issue getting in and starting to breakthrough all the noise happening in the digital landscape specifically, [&hellip;]<\/p>\n","protected":false},"author":3,"featured_media":0,"comment_status":"open","ping_status":"open","sticky":false,"template":"","format":"standard","meta":{"_et_pb_use_builder":"","_et_pb_old_content":"","_et_gb_content_width":"","footnotes":""},"categories":[43],"tags":[],"class_list":["post-61322","post","type-post","status-publish","format-standard","hentry","category-beyond-the-image"],"_links":{"self":[{"href":"https:\/\/jamespatrick.com\/wp-json\/wp\/v2\/posts\/61322","targetHints":{"allow":["GET"]}}],"collection":[{"href":"https:\/\/jamespatrick.com\/wp-json\/wp\/v2\/posts"}],"about":[{"href":"https:\/\/jamespatrick.com\/wp-json\/wp\/v2\/types\/post"}],"author":[{"embeddable":true,"href":"https:\/\/jamespatrick.com\/wp-json\/wp\/v2\/users\/3"}],"replies":[{"embeddable":true,"href":"https:\/\/jamespatrick.com\/wp-json\/wp\/v2\/comments?post=61322"}],"version-history":[{"count":1,"href":"https:\/\/jamespatrick.com\/wp-json\/wp\/v2\/posts\/61322\/revisions"}],"predecessor-version":[{"id":61323,"href":"https:\/\/jamespatrick.com\/wp-json\/wp\/v2\/posts\/61322\/revisions\/61323"}],"wp:attachment":[{"href":"https:\/\/jamespatrick.com\/wp-json\/wp\/v2\/media?parent=61322"}],"wp:term":[{"taxonomy":"category","embeddable":true,"href":"https:\/\/jamespatrick.com\/wp-json\/wp\/v2\/categories?post=61322"},{"taxonomy":"post_tag","embeddable":true,"href":"https:\/\/jamespatrick.com\/wp-json\/wp\/v2\/tags?post=61322"}],"curies":[{"name":"wp","href":"https:\/\/api.w.org\/{rel}","templated":true}]}}