![\"\"](\"https:\/\/jamespatrick.com\/wp-content\/uploads\/2017\/11\/pexels-photo-256396-300x200.jpeg\")
Our parents have tried to instill upon us that we are not to judge a book by its cover. Perhaps they meant this literally as we would go through a library or bookstore and want to grab the flashiest looking book. But they also meant it metaphorically by not judging others by how they appear.<\/p>\n
But to the literally meaning I have to ask the question, if we are not supposed to judge a book by its cover, then why do books have covers? Why did publishers hire cover designers? Why did they pay cover photographers? If we are not supposed to judge a book by its cover \u2013 why are the best books or magazines on the shelves placed with the cover facing out instead of the spine?<\/p>\n
In my own career I\u2019ve photographed literally hundreds of magazine covers. Why would I get hired to shoot as many covers as I have and be paid what I was paid if the cover did not matter?<\/p>\n
The reality is, we do not live in a utopian society. We will by nature always judge a book by its cover. What that means is we will always judge people based upon what they show us.<\/p>\n
Thus, how you present yourself is important. You showing up on time is important. You showing up often is important. You showing up as a professional is important. How you display yourself online is important. The things you say are important.<\/p>\n
If most people never get past the cover you are showcasing \u2013 the question becomes are you showing a cover worth looking further into, or are you showing a cover that people will just pass up?<\/p>\n
James Patrick
\nIG @jpatrickphoto
\njamespatrick.com<\/p>\n","protected":false},"excerpt":{"rendered":"
Our parents have tried to instill upon us that we are not to judge a book by its cover. Perhaps they meant this literally as we would go through a library or bookstore and want to grab the flashiest looking book. But they also meant it metaphorically by not judging others by how they appear. […]<\/p>\n","protected":false},"author":2,"featured_media":0,"comment_status":"open","ping_status":"open","sticky":false,"template":"","format":"standard","meta":{"_et_pb_use_builder":"","_et_pb_old_content":"","_et_gb_content_width":"","footnotes":""},"categories":[1],"tags":[],"class_list":["post-2577","post","type-post","status-publish","format-standard","hentry","category-uncategorized"],"_links":{"self":[{"href":"https:\/\/jamespatrick.com\/wp-json\/wp\/v2\/posts\/2577","targetHints":{"allow":["GET"]}}],"collection":[{"href":"https:\/\/jamespatrick.com\/wp-json\/wp\/v2\/posts"}],"about":[{"href":"https:\/\/jamespatrick.com\/wp-json\/wp\/v2\/types\/post"}],"author":[{"embeddable":true,"href":"https:\/\/jamespatrick.com\/wp-json\/wp\/v2\/users\/2"}],"replies":[{"embeddable":true,"href":"https:\/\/jamespatrick.com\/wp-json\/wp\/v2\/comments?post=2577"}],"version-history":[{"count":1,"href":"https:\/\/jamespatrick.com\/wp-json\/wp\/v2\/posts\/2577\/revisions"}],"predecessor-version":[{"id":2579,"href":"https:\/\/jamespatrick.com\/wp-json\/wp\/v2\/posts\/2577\/revisions\/2579"}],"wp:attachment":[{"href":"https:\/\/jamespatrick.com\/wp-json\/wp\/v2\/media?parent=2577"}],"wp:term":[{"taxonomy":"category","embeddable":true,"href":"https:\/\/jamespatrick.com\/wp-json\/wp\/v2\/categories?post=2577"},{"taxonomy":"post_tag","embeddable":true,"href":"https:\/\/jamespatrick.com\/wp-json\/wp\/v2\/tags?post=2577"}],"curies":[{"name":"wp","href":"https:\/\/api.w.org\/{rel}","templated":true}]}}