Every now and then I will come across a client who, for whatever reason, cannot afford myself and my team\u2019s rates. The response is they ask for a discount. Typically what I will do at that point is work to reduce the size of the project to match their budget. What I will not do is change my mind about the price I gave.<\/p>\n
Essentially I do not waver on my price and neither should you. Suppose you are asked to do an 8 hour modeling gig and you quote the client a rate of $500 for the day (just using round numbers here). The client comes back to ask if you can do it for $250. If you agree to shoot for 8 hours at $250, then you just said to the client that you didn\u2019t believe in the $500 rate you originally asked for.<\/p>\n
If, however, your approach was instead to say that you can do a 4 hour shoot, or you could do the full 8 hours but there needed to be something else involved (i.e. you got rights to the photos, you could do a video segment on set for your own purposes, they would do something else for you, etc.) then you still control the negotiation.<\/p>\n
To translate into photography. A client has a budget of 5K for a commercial shoot and I sent them an estimate for 8K. I then try to find how I can remove 3K of value to match their budget. Maybe I do a few less set ups. Maybe I do a few less edits. Maybe I give them less rights to the images. But this was I never change what my original rate was.<\/p>\n
What is my other mode of pricing? Free. But that is reserved for projects that I set up myself for things I love.<\/p>\n
My goal is to never be in the middle of those two rates.<\/p>\n
James Patrick
\nIG @jpatrickphoto
\njamespatrick.com<\/p>\n","protected":false},"excerpt":{"rendered":"
Every now and then I will come across a client who, for whatever reason, cannot afford myself and my team\u2019s rates. The response is they ask for a discount. Typically what I will do at that point is work to reduce the size of the project to match their budget. What I will not do […]<\/p>\n","protected":false},"author":2,"featured_media":0,"comment_status":"open","ping_status":"open","sticky":false,"template":"","format":"standard","meta":{"_et_pb_use_builder":"","_et_pb_old_content":"","_et_gb_content_width":"","footnotes":""},"categories":[6,7],"tags":[],"class_list":["post-2557","post","type-post","status-publish","format-standard","hentry","category-marketing","category-model-tips-faqs"],"_links":{"self":[{"href":"https:\/\/jamespatrick.com\/wp-json\/wp\/v2\/posts\/2557","targetHints":{"allow":["GET"]}}],"collection":[{"href":"https:\/\/jamespatrick.com\/wp-json\/wp\/v2\/posts"}],"about":[{"href":"https:\/\/jamespatrick.com\/wp-json\/wp\/v2\/types\/post"}],"author":[{"embeddable":true,"href":"https:\/\/jamespatrick.com\/wp-json\/wp\/v2\/users\/2"}],"replies":[{"embeddable":true,"href":"https:\/\/jamespatrick.com\/wp-json\/wp\/v2\/comments?post=2557"}],"version-history":[{"count":1,"href":"https:\/\/jamespatrick.com\/wp-json\/wp\/v2\/posts\/2557\/revisions"}],"predecessor-version":[{"id":2558,"href":"https:\/\/jamespatrick.com\/wp-json\/wp\/v2\/posts\/2557\/revisions\/2558"}],"wp:attachment":[{"href":"https:\/\/jamespatrick.com\/wp-json\/wp\/v2\/media?parent=2557"}],"wp:term":[{"taxonomy":"category","embeddable":true,"href":"https:\/\/jamespatrick.com\/wp-json\/wp\/v2\/categories?post=2557"},{"taxonomy":"post_tag","embeddable":true,"href":"https:\/\/jamespatrick.com\/wp-json\/wp\/v2\/tags?post=2557"}],"curies":[{"name":"wp","href":"https:\/\/api.w.org\/{rel}","templated":true}]}}