This is a guaranteed, fool-proof method on how not to succeed… try to replicate a competitor’s story or brand.<\/p>\n
We see this trend often when a modeling talent will have a unique background, story or approach. They brand it, market it and succeed from it.<\/p>\n
Then a legion of replica talents appear suddenly claiming they have similar backgrounds, stories and approaches as they attempt to enter the market.<\/p>\n
Yet the market doesn’t need that anymore. It already had it with the first person. You don’t win anything by being the 17th version of someone else.<\/p>\n
You can never be better version of someone else. But what you can do is develop what separates you from the rest of the congested market.<\/p>\n
Mac did this to PC by asking people to “Think Different” and years later Samsung did it to Mac by encouraging you to look at “the next big thing.”<\/p>\n
Success is not attained through following the formula someone else created. It is about blending your own that makes you stand apart.<\/p>\n
James Patrick
\nIG @jpatrickphoto<\/p>\n
<\/p>\n","protected":false},"excerpt":{"rendered":"
This is a guaranteed, fool-proof method on how not to succeed… try to replicate a competitor’s story or brand. We see this trend often when a modeling talent will have a unique background, story or approach. They brand it, market it and succeed from it. Then a legion of replica talents appear suddenly claiming they […]<\/p>\n","protected":false},"author":2,"featured_media":0,"comment_status":"open","ping_status":"open","sticky":false,"template":"","format":"standard","meta":{"_et_pb_use_builder":"","_et_pb_old_content":"","_et_gb_content_width":"","footnotes":""},"categories":[6,7],"tags":[],"class_list":["post-1674","post","type-post","status-publish","format-standard","hentry","category-marketing","category-model-tips-faqs"],"_links":{"self":[{"href":"https:\/\/jamespatrick.com\/wp-json\/wp\/v2\/posts\/1674","targetHints":{"allow":["GET"]}}],"collection":[{"href":"https:\/\/jamespatrick.com\/wp-json\/wp\/v2\/posts"}],"about":[{"href":"https:\/\/jamespatrick.com\/wp-json\/wp\/v2\/types\/post"}],"author":[{"embeddable":true,"href":"https:\/\/jamespatrick.com\/wp-json\/wp\/v2\/users\/2"}],"replies":[{"embeddable":true,"href":"https:\/\/jamespatrick.com\/wp-json\/wp\/v2\/comments?post=1674"}],"version-history":[{"count":0,"href":"https:\/\/jamespatrick.com\/wp-json\/wp\/v2\/posts\/1674\/revisions"}],"wp:attachment":[{"href":"https:\/\/jamespatrick.com\/wp-json\/wp\/v2\/media?parent=1674"}],"wp:term":[{"taxonomy":"category","embeddable":true,"href":"https:\/\/jamespatrick.com\/wp-json\/wp\/v2\/categories?post=1674"},{"taxonomy":"post_tag","embeddable":true,"href":"https:\/\/jamespatrick.com\/wp-json\/wp\/v2\/tags?post=1674"}],"curies":[{"name":"wp","href":"https:\/\/api.w.org\/{rel}","templated":true}]}}