Very excited to share with you my fourth annual resourceful reading list. Each year, starting in 2011, I\u2019ve shared the best books I\u2019ve found on personal development and solopreneur marketing for yourself and your goals as a talent. As with the previous three year\u2019s worth of lists, each one includes Amazon links for your convenience should you want to purchase any.<\/p>\n
The Obstacle is the Way<\/a> by Ryan Holiday To Sell is Human<\/a> by Daniel Pink Make Success Mandatory<\/a> by Jeremy Scott Neuromarketing<\/a> by Patrick Renvoise & Christophe Morin Content Marketing<\/a> by Rebecca Lieb Body of Work<\/a> by Pamela Slim APE<\/a> by Guy Kawasaki & Shawn Welch Killing Giants<\/a> by Stephen Denny Winning the Story Wars<\/a> by Jonah Sachs How to Fail at Almost Everything and Still Win Big<\/a> by Scott Adams Career Renegade<\/a> by Jonathan Fields
\nThis book discusses the impediments we face in our journeys and how we can overcome them on our way to success. \u201cThe impediment to action advances action. What stands in the way becomes the way.\u201d \u2013 Marcus Aurelius<\/p>\n
\nI have been a tremendous Daniel Pink fan for years and have listed several of his other books in previous lists. Definitely check out Free Agent Nation and A Whole New Mind as well. In his recent book he discusses how all of us work in sales \u2013 even if we are not aware of it. Unlike any book about selling before it \u2013 Pink shares some surprising facts about selling in a new industry today.<\/p>\n
\nA good friend a client, Jeremy Scott, recently shared with me his new book on overcoming failure to achieve the success you deserve. The book introduces 22 different exercises you can implement immediately to help aid you in your journey. My favorite was instead of making a TO DO list, make a DO IT list.<\/p>\n
\nI know the title sounds boring and\/or intimidating. However this was one the best read I had this year. It discusses how to appeal to the consumer\u2019s brain in your marketing messages. It is an easy read filled with lots of information and idea inspiring stories on how you can enhance your marketing efforts.<\/p>\n
\nWe are essentially all publishers now vying for people\u2019s attention. In this book, Rebecca Lieb discusses various ideas on developing attractive content for your audience to consume.<\/p>\n
\nIf you have not heard TheProExposure interview we did with author Pamela Slim \u2013 go listen to it now! Her latest book Body of Work was such a fantastic read on how to develop a body of work that you want to represent you and your brand.<\/p>\n
\nInteresting in self-publishing? You need to read this book by Guy Kawasaki and Shawn Welch. It discusses everything from writing the book, to publishing the book to profiting from the sales of the book.<\/p>\n
\nEver feel like a small fish in a sea of professionals that you cannot overcome? This book addresses those feelings and gives 10 various strategies on how you can outdo, out-market and topple the giants in your industry.<\/p>\n
\nI literally devoured this book. We are all in the business of telling and exchanging stories. It is part of the human experience (see Daniel Pink\u2019s A Whole New Mind). This book looks into some of the greatest stories we\u2019ve told in advertising as well as how we can win our own story wars.<\/p>\n
\nThis was a great book from the creator of Dilbert on his own journey through his career, what he has found to be true about achieving success amidst failure. This book is funny, extremely mentally stimulating and very insightful for anyone looking to chart off their own journey.<\/p>\n
\nI am a big fan of the works of Fields, from his books (also see his other book Uncertainty) as well as his video project The Good Life Project. This book explores how to take your passion and turn it into a career. Throughout the book Fields gives practical and useful tips and tools to help you in doing this.<\/p>\n