At the kick off of 2023 I had the opportunity to travel out to Los Angeles for a two day production to photograph GMA3’s Dr. Jen Ashton for the launch of her very own health magazine entitled Better With Dr. Jen Ashton.
The magazine, which turned out absolutely beautifully, just dropped this week and will be on newsstands nationwide shortly!
Behind the scenes, a tremendous amount of work went into ensuring a successful production from start to finish.
Pre-production involved building out mood boards to assist with the look, feel and energy of the images we were hoping to capture.
The team also created a robust shot list which included cover shots, hero portraits, workout spreads, lifestyle and more.
The production itself was split into two days, allowing for the first day to be a fuller day shooting content against a white backdrop which included the cover looks, hero shots and one of the workout spreads.
The second day was reserved for shooting all of the on-location imagery which included set ups in the kitchen, dining area, living room, front porch and backyard as well as leaving extra space should anything need to be reshot from the first day.
The on-set team were instrumental to the final result. This included Project Consultant Callie Bonine who invaluably managed the entire production, an amazing stylist team including makeup by Veronica Arancibia and hair by Nikki Malone.
From there the collateral all went out to the amazing team at a360 Media including Editorial Director Catherine Cassidy and Creative Director Courtney Lentz who cultivated a truly well crafted magazine launch filled cover to cover with a bevy of my photography, amazing designs and layouts and inspiring editorial features.
There is a sentiment that when you are surrounded by the best in their craft that you are motivated and pushed to do better work than you thought was possible. That absolutely proved true for this production.
Having the opportunity to work with Dr. Jen, having the amazing collaborative support from Callie at HLB, the phenomenal styling team of Veronica and Nikki on set plus having the work finalized by the editorial team of Catherine and Courtney – represents a true culmination of skillsets which created this brand new magazine launch.
A massive vote of thanks and gratitude goes out to everyone I had the opportunity to work with on this campaign – from those I connected with personally to all of the team members I did not meet who nonetheless played important roles in the creation of this new launch.
What is showcased are just a few of the dozens of visuals I had the opportunity to create for the first issue of the magazine launch.
The full issue is available online and will be on newsstands shortly!
James Patrick
IG @JPatrickPhoto
JamesPatrick.com
