Friday, March 10, 2023, the James Patrick Photography team took home two ADDY® Awards from the American Advertising Federation Phoenix chapter in the category of Color Photography.
A Bronze ADDY® was received for a fashion editorial campaign shot for City Lifestyles Magazine. This images was shot outside using a strobe with a 10-degree grid as a spotlight to illuminate the model’s face.
Then a neutral density filter was added to the lens to darken the sky adding rich tones to the final image.
Then a Gold ADDY® was received for a creative editorial shoot for Ricochet Magazine. This shot was created mixing together both constant lights with a strobe. Two constant lights were set to orange using the light’s built-in RGB slider.
Then a strobe was outfitted with a cyan gel. The photo is a two-second long shutter drag where the lens was moved during the exposure creating the blur of light in the final image. Right before the shutter closed, the strong was fired to freeze the subject in the frame.
It is truly an honor to work on such a wide variety of amazing campaigns, including projects like these which have received such a positive response from the professional industry.
The Gold ADDY® winning piece is now being forwarded onto a district competition where it will be judged again against work throughout the southwestern United States. If the piece succeeds again it will then move onto the national campaign for the American Advertising Awards.
These mark nearly the 50th ADDY® awards received over the past decade by the James Patrick Photography team.
Sincerest of thanks goes out to all of our amazing clients as well as team members who make these and all of our projects a continued success!
James Patrick
IG @JPatrickPhoto
JamesPatrick.com
