Get Your Brand to Stand Out with Matt McWilliams

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On this show, James has talked a lot about what it takes to embark on an entrepreneurial journey. But when you are pursuing a passion and trying to make your passion into something that is profitable, how do you get your work to be seen?

Our guest today is going to help you stand out regardless of what industry you’re in. His name is Matt McWilliams and he is the author of the new book, Turn Your Passions into Profits.

“Getting 15 minutes of fame has never been easier.”

IN THIS EPISODE

The inspiration behind Matt’s new book.
Getting clear on your passion.
Separating the emotion from the logic.
Specific ways to stand out.
Control the narrative.
Niching down and dominating that topic.
How long you should test the things that make you stand out and if it’s working or not.
Staying relatable.