BTI #383: Creating Ads Worth Remembering with Jelena Kolomejac

My guest today is Jelena Kolomejac, she’s the art director for Deutsch LA. We discuss her career as well as what makes modern ads that stand out.

“The idea is the most important thing. If your idea is really bad but it looks really good, it doesn’t guarantee anything.“

IN THIS EPISODE

What drove Jelena into her current path.
Clarity in what you truly want to focus on.
Jingles that made an impact and why.
Studying advertising versus actually working in the field.
Where things are being advertised now.
Why the idea is the most important and how to maximize it.
Celebrities in ads, yes or no?
Advice on how creatives can start to build the right relationships with directors.
Highlighting your niche when pitching yourself.