BTI #370: How to Best Sell YOURSELF

I spent the better part of the last hour looking over the most common, overused, cliche, and annoying phrases that are being used on dating app profiles. I did not do this for myself or my own entertainment, I did this for you.

You’re probably curious what some of those phrases are.

“I’m an open book.” “Looking for a partner in crime.” “If my dog doesn’t like you, it’s just not gonna work.” “I like to have fun.” “I like to have a good time.” “I love to laugh.” “I’m down to earth.” “I’m laid back.” “I’m looking for a friend first.”

I even found a dating profile bingo card. This got me thinking about my worst online dating experiences. Why was I relishing and savoring the amazing experience of cliche dating profile bingo? Because I realize that we are really bad at making ourselves stand out, especially in business.

Today, we’re discussing unique selling positions.

“Would your competitors say anything different?“

IN THIS EPISODE

Why you need to have a clear definition of what makes you unique in the marketplace.
Developing your USP.
What having a clear USP will do for your business.
What consumers are really purchasing.
Ideating what makes you stand out.
Making your business worth noticing.
Peeling back the layers.

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