BTI #351: Future of Online Customer Experience with Jill Schiefelbein

When was the last time you had a delightful consumer experience? It’s hard to think of one because it’s almost like our brains are wired to only remember the negative consumer experiences that did not go well. The ones that are so distasteful that they send us straight to Google or Yelp to hash out our 1 star review. Fun fact: I love reading 1 star reviews because so often, that 1 star review has nothing to do with the product or service and so often is more of a user error.

Anyway – I think the reason it’s hard to remember being delighted is because we’ve started to tune out so much when it comes to marketing and sales. But there’s a tremendous opportunity as a business owner to find the touch points you have with your clients and how you can delight them. Every interaction you have is a new opportunity and if you are the pioneer of delighting your consumers and enhancing their experience, that’s what you’ll be remembered for.

In today’s episode we are going to talk about a fascinating new way to liven, enhance, and celebrate the consumer experience. My guest today is Jill Schiefelbein, the founder of The Dynamic Communicator.

“That’s what meaningful connections do, they change our physiological state.”

IN THIS EPISODE

What an AI video avatar really is and how it can be used.
How you can use AI video in your business and how much it may cost.
Different AI video versions and price points.
Where this technology is going in the next couple of years and how it’s evolving.
Building trust and catering to your consumers.
Breaking the status quo.
Meaningful connections and how to create them.
Concerns and fears behind using AI video in their business.
How consumers are responding to different avatars and why.
Why you need a documented sales process and finding where AI fits into the process.
How to host avatar videos.