Today, we get to chat about something that I geek out on, which is how to better improve sales pages. I have invested copious amounts of my time, hours, energy, and emotions into understanding how to best set up a page that not only guides the visitor through an amazing journey where they are rewarded by every scroll but also leads them to what I wanted all along; to purchase whatever it is I’m selling on that page.
My guest today is Ken Cox. He’s the host of the Clicks & Brick podcast. He’s going to help us understand what we are doing wrong and what we need to be doing right with our sales pages.
“Directing that user through the experience is way more
important today than it ever has been before.”
IN THIS EPISODE
- How Ken got his start in the marketing world.
- The difference between a website and a funnel.
- How buying online has evolved.
- The flow of a successful landing page.
- The importance of building a fully encompassing environment for your business.
- Landing page pieces that are a must have.
- Consistent exposure and why you need it.
- The 6 components to a funnel.
- Simplifying trying out ads.
- The 13 in 30 rule.
- Should you build multiple funnels?
- Problem solving versus product selling.
- Common problems entrepreneurs are making in their landing pages.
- Why follow up and retargeting works.
- The goal behind your ads.
- The key to designing products and services that sell.
Connect with Ken
Clicks & Bricks Academy: clicksandbricksacademy.com
*Coupon code for $1000 OFF for two seats!: FITTOPIA
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For more, visit jamespatrick.com
