Blog
Staying competitive means continuously improving your skills and business strategies. Here you’ll find exclusive insights for photographers, creative directors, and all types of creatives who want to sharpen their craft and grow their business.
Whether you’re looking to improve your photography techniques, boost your brand visibility, or stay on top of industry trends, this practical, actionable advice is based on years of experience working with leading brands and publications.
From expert business strategies and marketing tips to creative inspiration and photography skills, this blog gives you the tools you need to succeed in the competitive photography and creative industries.
What separates an amateur model from a professional model?
Perhaps the simplest answer is that a professional model gets paid to do whatever he or she does whereas an amateur model does not. The dictionary definition of the word “professional” would agree with that statement. But I contest to say there is more that goes into...
The things you are NOT supposed to do
You are NOT supposed to have a job that you love and look forward to everyday. Instead, your job is just your job, and you leave it at 5 o’clock everyday to get on with the rest of your life. In fact, you really should feel lucky you even have a job. You are NOT...
Where are you going?
Recently, I was having a conversation with internationally published fitness model Kim Dolan Leto when she mused at when she was in high school she was a goth. You know; black clothes, black nail polish… the works. For anyone that knows or as seen her today, it is a...
Do those around you support you in your passions?
I was recently having a conversation with a friend and colleague who had decided to dedicate themselves to pursuing their passions within the health and fitness industry. I was ecstatic to hear about their willingness to take a risk and dive into something they truly...
A very difficult “No” and the reason why
On July 5, I did an article called When to say “No” about the hard choice of when to turn down a project. Just recently I had an experience which I feel merits an amendment to this piece. The original article was slightly geared towards circumstances when you really...
Interview with Crystal Matthews-Jennings of BodyBuilding.com
I am very pleased to share with you my recent interview with Crystal Matthews-Jennings who handles media relations for BodyBuilding.com who shares with us information about how models can better market themselves to the media as well as some of the current trends in...
The Role and Value of a Mentor
I’m an active proponent of the Toastmasters International program. For those of you that are not familiar with what it is, it is a self-driven program to help you be a better public speaker and a better leader. Even if you have no interest in being a public speaker;...
Why you should want to see your competition to do well
Note to readers: this is a follow-up article from my post on 1/27/2011 called The True Definition of Competition. What was one of the pinnacle moments in Major League Baseball in the last 20 years which generated massive amounts of attention? It was the 1998 home run...
Resourceful Reading List
Often times I get inquiries about the sources of my inspiration or where some of my marketing knowledge comes from. Apart from leaning by doing, I am a voracious reader and put down quite a few books a year. I decided to develop a list (complete with links to...