Blog
Staying competitive means continuously improving your skills and business strategies. Here you’ll find exclusive insights for photographers, creative directors, and all types of creatives who want to sharpen their craft and grow their business.
Whether you’re looking to improve your photography techniques, boost your brand visibility, or stay on top of industry trends, this practical, actionable advice is based on years of experience working with leading brands and publications.
From expert business strategies and marketing tips to creative inspiration and photography skills, this blog gives you the tools you need to succeed in the competitive photography and creative industries.
Crafting the story of your personal brand
This past weekend I had the pleasure of presenting at the SDA National Conference in Charleston. One of my two seminars was on how professionals can craft the story that their personal brand represents. After about an hour long discussion, I issued a bit of a...
Interview with a fitness magazine editor: what models should know
This blog is geared towards models (or really any creative agent) looking to pitch themselves to a publication but are not sure how to go about it. This is one of the main questions I am asked by talents I work with. "What can I do to get myself seen by magazines?" or...
5 things you can do to demonstrate your value and credibility by being present
I recently was in the market to hire an IT firm to do some work at my home office. Not really having a plethora of contacts within that industry, I just so happened to meet someone at a networking function who (at the time) appeared to be a young, passionate,...
Quick Points for Creative Agents
Each summer I get the opportunity (really, the pleasure) to visit and talk with a college class of aspiring magazine photographers. Over the course of what always turns into a few hours and a delicious cup of coffee, we get to talk about some of the things that these...
Adstravaganza: AD2 Summer Soiree
GREETINGS ALL! Join me and celebration what will be my final event as the president of Ad2 Tucson! It has been a fantastic year in which we have seen the organization grow to be larger than it has ever been. Ad2 Tucson is also closing out working on (not just one) but...
How models can get people to link to their website
Having other sites on the web link to your website is one of the most effective things you can do to increase your page rankings. As a model your opportunity to have websites backlink to you is extremely high. Consider for a moment; all of the places which are...
Designing a model’s website
I suppose I should preface this article by saying that it has nothing to do with “design” at least not in the sense you might initially think. Instead this is about constructing the core facets of what separates a working model website from a broken model website. I...
How models can pitch themselves to magazines
After the recent FMI Event in Arizona I’ve seen a lot of energy and motivation from talents within the health and fitness industry as they are ramping up to develop their brands and market themselves. A question I’ve received multiple times since the event is; what...
Doing what you love
In doing a favor for a friend, I recently attended a seminar which (much to my chagrin) ended up being a pyramid marketing company pitch. As I’m sitting in this room, I take the opportunity to look over and study the more than 50 attendees that were essentially...