Blog
Staying competitive means continuously improving your skills and business strategies. Here you’ll find exclusive insights for photographers, creative directors, and all types of creatives who want to sharpen their craft and grow their business.
Whether you’re looking to improve your photography techniques, boost your brand visibility, or stay on top of industry trends, this practical, actionable advice is based on years of experience working with leading brands and publications.
From expert business strategies and marketing tips to creative inspiration and photography skills, this blog gives you the tools you need to succeed in the competitive photography and creative industries.
How models can pitch themselves to magazines
After the recent FMI Event in Arizona I’ve seen a lot of energy and motivation from talents within the health and fitness industry as they are ramping up to develop their brands and market themselves. A question I’ve received multiple times since the event is; what...
Doing what you love
In doing a favor for a friend, I recently attended a seminar which (much to my chagrin) ended up being a pyramid marketing company pitch. As I’m sitting in this room, I take the opportunity to look over and study the more than 50 attendees that were essentially...
Fitness Diversity Shoot Feature: Shandi Hudson
http://www.youtube.com/watch?v=kYfRlRE0InM Shandi Hudson prides herself on being a mother first before anything. In doing so, her passion is to always be a positive role model for other women, especially mothers. Her goal is to show moms that you can find a balance...
Fitness Diversity Shoot Feature: Elena Rassolova
http://www.youtube.com/watch?v=jaODR_WZNk0 Elena's life adventure began when she decided to move from Russia to United States to pursue her career when she was still a teenager. Despite the language barrier, the difficulties of social and cultural adjustment and...
Fitness Diversity Shoot Feature: Gyda Loveres
http://www.youtube.com/watch?v=l7X6Cz_rstQ My name is Gyda Loveres and I'm from Tucson AZ. I am a personal trainer and a model. I was born and raise in the Philippines and moved to the US when I was 18 yrs old. Being in the fitness career has not only improve my...
The True Definition of Competition
Recently I gave a presentation alongside a fellow photographer and a fantastic colleague of mine. This individual and I have known each other for several years, have worked side by side, and have even referred clients back and forth to each other. When either of us...
Fitness Diversity Photo Shoot
[youtube=http://www.youtube.com/watch?v=a081f4G8F3A&w=640&h=390] Get a sneak peek at the Fitness Diversity Photo Shoot featuring Elena Rassolova, Shandi Hudson and Gyda Loveres. Photos by James Patrick - www.portfoliopatrick.com Hair and Make Up by Alyssa Rosner Video...
Interview with Fitness Model & IFBB Pro Karen Mullarkey
What came first, the modeling or the competitions? Competitions for sure. It started out as a joke between a friend and I to see if we could get on stage without falling down in those shoes. She and I both played Division 1 Field Hockey in college, so we were used to...
Interview with Fitness Model Lauren McBride
When did you decide that you wanted to step in front of the camera? The first time I truly stepped in the front of the camera was after my very first fitness competition in 2007. I was motivated by a friend to push my fitness limits and compete in the fitness model...