Blog
Staying competitive means continuously improving your skills and business strategies. Here you’ll find exclusive insights for photographers, creative directors, and all types of creatives who want to sharpen their craft and grow their business.
Whether you’re looking to improve your photography techniques, boost your brand visibility, or stay on top of industry trends, this practical, actionable advice is based on years of experience working with leading brands and publications.
From expert business strategies and marketing tips to creative inspiration and photography skills, this blog gives you the tools you need to succeed in the competitive photography and creative industries.
James Patrick Awarded as Marketing Professional of the Year
James Patrick, ACS, ALB was recently named “Marketing Professional of the Year” by the Southern Arizona Architects and Engineers Marketing Association (SAAEMA) during their inaugural SAAEMA Honor Awards Gala. Patrick was recognized for his work as a marketing...
How I did in 2011; the good, the bad, the ugly
It is Monday morning and for the first time in a long time I am not feeling like I am frantically working to meet a deadline or trying to check off completed tasks from an ongoing list. Instead, this morning, I am relaxing with a cup of coffee and an excited...
What should be on a model’s resume
As a model or commercial talent, as you market yourself you will often be asked to provide a listing of previous work and accomplishments. Or perhaps you already want to showcase these items on your website or online portfolio to illustrate that you have the...
Interview with fitness model Amy Jo Palmquest
J: As with many others, balance is a key part to what you do day-in and day-out. Wearing so many hats, what are some things you do to balance between the different roles you play while still managing to achieve your goals in each? A: It is difficult to find balance...
Top 10 tips on how to have an effective blog as a model
Blogging is one of the best ways to both drive traffic to your site, as well as to engage readers, encouraging repeat visits as well as backlinks. Here are some tips on how modeling talents can have effective blog articles which help them achieve their marketing...
It is NOT about you
Let’s be honest. We are part of an extraordinarily egocentric industry, and it is easy to understand why (as well as difficult to dispute otherwise). If you are a model, you must always be displaying your best, most pristine look (and in our niche genre, your great...
My biggest annoyance as a professional
Occasionally I am posed with the question of what is my biggest annoyance or pet peeve as a photographer. As you can imagine there are the usual and expected responses which immediately surface to my brain such as low budgets mixed with high demands from clients. But...
The one moment that it all changed
Please see my postscript note at the bottom of this article. About 10 years ago my only viable (or sensible) career aspiration was that of a journalist. I began upon that track in high school and found myself at the age of 19 working for a newspaper as a reporter for...
Why hobbies can be evil
Sorry you didn’t get a good workout in. I’m not really a personal trainer… it is just a hobby of mine. Sorry I dropped the ball on the photo shoot. I’m not really a model… it is just a hobby of mine. Sorry your website looks like crap. I’m not really a web designer…...