Blog
Why you should want to see your competition to do well
Note to readers: this is a follow-up article from my post on 1/27/2011 called The True Definition of Competition. What was one of the pinnacle moments in Major League Baseball in the last 20 years which generated massive amounts of attention? It was the 1998 home run...
Resourceful Reading List
Often times I get inquiries about the sources of my inspiration or where some of my marketing knowledge comes from. Apart from leaning by doing, I am a voracious reader and put down quite a few books a year. I decided to develop a list (complete with links to...
You do NOT need a roadmap to do this
I’m more than a little concerned that there is an overbearing expectation that in order to be successful in one’s career, they must find and follow some form of a roadmap. I see this desire for a guidebook often when I am having a conversation with a new model, or a...
When to say “NO”
Last week I was having a conversation with a friend and fellow photographer. He had recently received a job offer that had him concerned. However; he was afraid to question the job simply because he didn’t want to lose it. Ironically, although he feared losing the...
10 Sure-Fire Ways to Get Your Pitch Thrown Out
Sending a lot of pitches to publications without hearing back? Hopefully you are not committing one or more of the following 10 sure-fire ways to get your pitch thrown out. 1. Address the pitch “to whom it may concern.” This is almost as bad as putting the wrong...
Interview with a brand manager: what models should know
My last interview with the editor in chief of a fitness magazine was extraordinarily well received, so I've decided to continue with this line of features for your consideration. In this update, I sat down with Yolanda Hundley who is the Brand Area Manager for Muscle...
Crafting the story of your personal brand
This past weekend I had the pleasure of presenting at the SDA National Conference in Charleston. One of my two seminars was on how professionals can craft the story that their personal brand represents. After about an hour long discussion, I issued a bit of a...
Interview with a fitness magazine editor: what models should know
This blog is geared towards models (or really any creative agent) looking to pitch themselves to a publication but are not sure how to go about it. This is one of the main questions I am asked by talents I work with. "What can I do to get myself seen by magazines?" or...
5 things you can do to demonstrate your value and credibility by being present
I recently was in the market to hire an IT firm to do some work at my home office. Not really having a plethora of contacts within that industry, I just so happened to meet someone at a networking function who (at the time) appeared to be a young, passionate,...