Blog
Staying competitive means continuously improving your skills and business strategies. Here you’ll find exclusive insights for photographers, creative directors, and all types of creatives who want to sharpen their craft and grow their business.
Whether you’re looking to improve your photography techniques, boost your brand visibility, or stay on top of industry trends, this practical, actionable advice is based on years of experience working with leading brands and publications.
From expert business strategies and marketing tips to creative inspiration and photography skills, this blog gives you the tools you need to succeed in the competitive photography and creative industries.
January 2013 Featured Talents Kim Miller and Shannon Dougherty
Since I got involved in the health and fitness industry there have been a few talents that I've had the pleasure of working with very consistently over the course of several years. Kim Miller and Shannon Dougherty are two such talents who have combined their passions...
How I did in 2012; the good, the bad, the ugly
First off I wanted to make sure I thanked my regular reader and good friend Sonia Gonzales (owner of eCommerce Linx) for reminding me that I was late in posting my annual review! For those that know me, you are aware that I keep extremely copious notes and records for...
Deconstructing Deniability
I recently joked with my friends that the best day to go to the gym is December 31st and the worst day to go to the gym is January 1st. This morning on my New Year's workout, I am not sure I've ever seen the gym so busy. A plethora of new faces eager to get started on...
Something for nothing
I received an e-mail over the weekend which said (and this is a direct copy and paste without edit) “do you think you could connect me to the magazines you are working with? I could use some help in the industry.” This message came from a talent that I’ve never worked...
A mile by mile journey to the finish line
I’m sitting in my office sipping my hot coffee. Not because I need to wake up, but more so I am trying to warm up. You see, I have an ice pack wrapped around my left knee, I have one under my right thigh and one resting underneath my right foot. Just 24-hours prior to...
December 2012 Featured Talent Interview with Tiffani Bachus
Several years ago I made the decision to invest myself into being a photographer in the health and fitness industry. Up to this point I had merely dabbled with a few photo shoots with athletes and fitness competitors but had not made a focused effort. But if I was...
Difference between customers and clients
A customer hires you and you then perform a service. Once that transaction is completed, so is the contract between the two parties. If the customer ever has a new project, they start at square one when it comes to finding someone to hire. Alternatively, a client...
Two Questions
There are two critically important questions I offer to any talent in our industry as they set out to do whatever it is that they are trying to accomplish. The first question is… HOW WILL YOU KNOW WHEN YOU’VE MADE IT? It is essential to clearly articulate what success...
30 Under 30 – Challenge Setting and Adventure Living
Yesterday on November 12, 2012 I started a completely new project in my life. Or a whole bunch of projects. 30 to be exact. You see, yesterday started the countdown of the 30 days leading up to my 30th birthday. Inspired by my new friend Steve Kamb of Nerd Fitness, I...