Blog
Staying competitive means continuously improving your skills and business strategies. Here you’ll find exclusive insights for photographers, creative directors, and all types of creatives who want to sharpen their craft and grow their business.
Whether you’re looking to improve your photography techniques, boost your brand visibility, or stay on top of industry trends, this practical, actionable advice is based on years of experience working with leading brands and publications.
From expert business strategies and marketing tips to creative inspiration and photography skills, this blog gives you the tools you need to succeed in the competitive photography and creative industries.
May 2013 Featured Talent D.J. Trudeau
I first had the opportunity to work with D.J. Trudeau last year on one of my team's trips to Los Angeles. I had never met him nor did I have much idea of what to expect. What we had however was someone who was truly driven in what they wanted to achieve. Probably...
Rejected
I spend a lot of time writing about and talking about how to market oneself. I discuss targeting clients, how to craft the appropriate marketing materials and what are some of the best methods in which to pitch oneself. This morning I woke up to two (not one, but two)...
Would You Hire You?
Suppose for a moment that you were seeking to hire someone for the exact same service that you personally provide. You could be a model seeking to hire a model, a photographer looking to book a photographer, a graphic designer wanting to hire a graphic designer and so...
Creating Noise or Making Echos
There are those who create noise. They challenge the status quo of the industry they are in. They focus on their passions. dedicating their energy to taking risks and constantly pushing the limits of their vision and abilities. Although they may pause here and there...
The Reason Why We Do Things
My friend Nick films and directs and wide range of commercial and personal video projects and has been doing so for many years. He does this because, truthfully, he has no other choice. His brain is overly congested with creative concepts and ideas and he needs to get...
April 2013 Featured Talent Felicia Romero
I've had the opportunity to work with Felicia Romero and her long list of clients from AZ Pro Physiques for many years. I've been particularly impressed with Felicia's journey and the number of things she has done in her career. From fitness talent to business owner...
The Passive Aggressive A-hole
Not unlike most a-holes, the Passive Aggressive one is not terribly hard to spot. In fact, they will often call attention out themselves with snide comments and bitter public displays of disapproval executed in a way of mere self gratification. They casually, and...
What we can learn from a pair of fit moms
It was just at the end of 2012 when Kim Miller and Shannon Doughtery came up with the original ideas for their new company Fit Mom Diet - which the website just went live last week. By mid December they were already developing the ideas for what the branding could...
The Professional Difference (A Field Guide)
Over the past ten years I've had the opportunity to work in a variety of industries and have witnessed two types of people in business. The people who claim to be professionals and the true professionals. At first glance it may be difficult to distinguish between the...