Blog
Staying competitive means continuously improving your skills and business strategies. Here you’ll find exclusive insights for photographers, creative directors, and all types of creatives who want to sharpen their craft and grow their business.
Whether you’re looking to improve your photography techniques, boost your brand visibility, or stay on top of industry trends, this practical, actionable advice is based on years of experience working with leading brands and publications.
From expert business strategies and marketing tips to creative inspiration and photography skills, this blog gives you the tools you need to succeed in the competitive photography and creative industries.
What we can learn from a pair of fit moms
It was just at the end of 2012 when Kim Miller and Shannon Doughtery came up with the original ideas for their new company Fit Mom Diet - which the website just went live last week. By mid December they were already developing the ideas for what the branding could...
The Professional Difference (A Field Guide)
Over the past ten years I've had the opportunity to work in a variety of industries and have witnessed two types of people in business. The people who claim to be professionals and the true professionals. At first glance it may be difficult to distinguish between the...
The nearly lost and much missed part of business
I like working with fitness talent Allen Elliott. I had the opportunity to work with him in Los Angeles last year, and then he flew out to Arizona and we shot the cover and three month’s worth of workout spreads for a publication. He is outstanding on camera and...
March 2013 Featured Talent Allen Elliott
My first connection with Allen Elliott was when he got in touch with me in regards to a shoot we were doing several months down the road. He was eager to begin the planning process, had a vision and worked up to the shoot, as well as during the shoot, to achieve that...
Vote for me
I am writing this week's post fully aware that I will be upsetting a few and potentially earning the unsubscription of others. For the most part I make a good faith effort to remain positive in my blog articles and social media posts. Each week I focus on gathering...
Deconstructing an Award
Saturday night I attended the annual ADDY® Award ceremony hosted by the local chapter of the American Advertising Federation. Over the course of a few hours a plethora of advertising awards were handed out in just about every category imaginable from design collateral...
February 2013 Featured Talent Jaime Michelle
Jaime Michelle is one of those talents with constant positive energy and drive. We first had the opportunity to work together in 2011 and have continued with several various photo projects since. With her launch of a new fitness project I wanted to take the chance to...
A new season and some other goodies
Myself along with the rest of The Pro Exposure team are proud to announce the launch of our second season of the podcast with our interview of fitness talent, personal trainer and business owner Felicia Romero! You can listen to the new episode here as Felicia shares...
A Departure, a New Beginning and Lessons Learned from Dad
Wearing multiple hats has been a status quo of mine dating back to when I was a college student who was also working as a photo editor of two small publications simultaneously. This trend continued into my senior year and post college where I balanced my life and...