Blog

Staying competitive means continuously improving your skills and business strategies. Here you’ll find exclusive insights for photographers, creative directors, and all types of creatives who want to sharpen their craft and grow their business.

Whether you’re looking to improve your photography techniques, boost your brand visibility, or stay on top of industry trends, this practical, actionable advice is based on years of experience working with leading brands and publications.

From expert business strategies and marketing tips to creative inspiration and photography skills, this blog gives you the tools you need to succeed in the competitive photography and creative industries.

Finding your blind spots

I was having a fantastic conversation with a good friend and colleague Allyson Mallah last week. It was a mentally challenging discussion on both the macro and micro understanding of one's business - from the opportunities it has to the challenges it faces. Back and...

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How photographers can mislead models

Long before I ever picked up a camera my medium was in words. From writing short stories to read to my family as a child to news articles for a newspaper as a young adult – it has played a significant role in my life. Working in marketing for the better part of a...

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Schmooze to lose business

Schmoozing runs quite the wide gamut. On the one side there are very casual and practically harmless comments or actions which can potentially result in the other party feeling good about themselves or perhaps even slightly open the door of trust. The other end of the...

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Don’t get lost in being busy

"Don't mistake activity with achievement." - John Wooden We, as entrepreneurs, solopreneurs, micropreneurs and so on, run the ever present and extremely dangerous risk of being lost in endless piles of being busy but not ever achieving anything. It is continuing to...

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Hearing “no”

I started my week off on Monday morning with a pair of pitch ideas to two separate magazines. The response back from the publications; "no." I was then checking on availability from my team members on a project and the response back was; "no." I had contacted payroll...

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Deceivers Beware

For those reading, I encourage you to memorize the following expression: caveat venditor. I first discovered the term from Daniel Pink’s latest book To Sell is Human; which if you have not yet picked up – do. In the book, Pink dives into an extremely important shift...

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