Blog
Staying competitive means continuously improving your skills and business strategies. Here you’ll find exclusive insights for photographers, creative directors, and all types of creatives who want to sharpen their craft and grow their business.
Whether you’re looking to improve your photography techniques, boost your brand visibility, or stay on top of industry trends, this practical, actionable advice is based on years of experience working with leading brands and publications.
From expert business strategies and marketing tips to creative inspiration and photography skills, this blog gives you the tools you need to succeed in the competitive photography and creative industries.
October 2013 Featured Talent Mican Bland
For our October 2013 Feature Talent Interview I decided to profile Mican Bland who I recently had the pleasure of working with. I was greatly moved by the story of her connection with her father, his journey and the campaign she is launching that he inspired. Mican is...
It’s Time to Lose Some Friends
When I first began to test the waters in photography I had the seemingly endless support of my friends and family. What I was doing was “cool” and “interesting” and “fun.” Flash forward a few months and I was beginning to get some work here and there. Now I had to...
The Hypothetical Professional
In our professional world we have no shortage of people who have endless great ideas or bottomless ambitious desire to do something that could change everything. Right now someone has an idea for the next way we share and connect with our community, a concept for a...
Investing in Your Brand
We just released a new episode of The Pro Exposure podcast that discusses the positioning of your brand as a modeling talent in the marketplace. You can listen to part one of the two-part episode for free here. The second episode will be released in two weeks and will...
Life Would Be Easier If…
Friday morning in Las Vegas. It is before the sun rises up, my eyes are puffy, my body is exhausted and sore. However, despite being in Sin City, it is not from a long night of drinking as with many other cliche Vegas trips. Instead I'm waking up after a long day of...
What I Learned Judging A Fitness Competition
Over the past few years, as I've furthered my work as a photographer in the health and fitness industry, I've made it a point to entrench myself as much as I can in the field to understand it on entirely new levels. This has included me dieting and training for months...
Things That Don’t Matter to Me
I feel like this post needs to begin with a disclaimer so as to protect myself from a lynch mob of angry fitness talents wielding dumbbells and barbells instead of torches and pitchforks who did not take this article in the spirit of which it is intended. Although...
Entitlement
A few days ago I received a Facebook message from a male fitness talent who I’ve never worked with before nor have I even been in contact with or heard of. The conversations went like this… Talent: James will you be shooting at the Olympia? James: Hey [talent name...
Interview with FitnessRX For Men Online Editor in Chief Joe Pietaro
As part of our continued series to follow trends in the publishing industry as well as to share valuable information with talents on how they can market themselves to the media; I had the opportunity to interview Joe Pietaro. Joe is the Editor in Chief of the...