Blog
Staying competitive means continuously improving your skills and business strategies. Here you’ll find exclusive insights for photographers, creative directors, and all types of creatives who want to sharpen their craft and grow their business.
Whether you’re looking to improve your photography techniques, boost your brand visibility, or stay on top of industry trends, this practical, actionable advice is based on years of experience working with leading brands and publications.
From expert business strategies and marketing tips to creative inspiration and photography skills, this blog gives you the tools you need to succeed in the competitive photography and creative industries.
Value of Being Thankful
The fact that this article just so happens to fall onto the week of Thanksgiving is one of those happy coincidences in life. Years ago I was working as an assistant to another photographer on a day-long photo shoot. It was one of those long, intense, outdoor shoots...
We’re Watching You
In a transparent world we become self-trained to seek out two things; authenticity and consistency. Aside from ignoring everyone and everything, that is the only way manage to sort through the rubble of online noise, tweets, posts, photos, blogs, videos, likes,...
New Watermark
After giving it a lot of thought, and after a great conversation with a creative director, I've decided to refine how we brand and watermark the images that we send to our modeling talent clients. For the past few years we have used our primary logo of James Patrick...
Abusing the Media
Media and press coverage is the bridge which can help you communicate your message, promote your venture and assist you in achieving your goals. There is no surprise that a strong published feature can do a lot of things which benefit you. Yet, for some reason there...
November 2013 Featured Talent Alexia Clark
A few weeks ago I had the opportunity and pleasure to work with agency-signed commercial and fitness talent Alexia Clark. During the photo shoot I learned a bit about her experience going to various auditions and some of the projects she has been able to work on. In...
The Misuse of Images and Why You Should Read Contracts
In the past few months I've seen images I've created used without permission for: - Facebook graphics promoting a commercial company that I did not provide photos to - Instagram posts tied in conjunction with a commercial company - Website banner graphics without any...
Pitching to Magazines Frequently Asked Questions
What follows are a list of five questions I'm often asked from modeling talents when it comes to pitching themselves to publications. Enjoy! Who should I contact? You should seek to find the most relevant person in the magazine for the pitch you are sending in. For...
You Need To Be Doing This
As you start off on your journey to pursue something of interest to you or something that you are passionate about and you begin to share your steps with others you will no doubt begin to receive a lot of advice - most of which is unsolicited. It may sound like......
I Can’t Believe They Got Hired!
We have a very perplexing way in which we view our competitors. It is an "I" or an "US" versus "HE" or "SHE" or "THEM." It is not uncommon for me to hear: - "I can't believe they were chosen for that magazine feature over me." - "How could that person get hired?" -...