Blog
Staying competitive means continuously improving your skills and business strategies. Here you’ll find exclusive insights for photographers, creative directors, and all types of creatives who want to sharpen their craft and grow their business.
Whether you’re looking to improve your photography techniques, boost your brand visibility, or stay on top of industry trends, this practical, actionable advice is based on years of experience working with leading brands and publications.
From expert business strategies and marketing tips to creative inspiration and photography skills, this blog gives you the tools you need to succeed in the competitive photography and creative industries.
Entitlement
A few days ago I received a Facebook message from a male fitness talent who I’ve never worked with before nor have I even been in contact with or heard of. The conversations went like this… Talent: James will you be shooting at the Olympia? James: Hey [talent name...
Interview with FitnessRX For Men Online Editor in Chief Joe Pietaro
As part of our continued series to follow trends in the publishing industry as well as to share valuable information with talents on how they can market themselves to the media; I had the opportunity to interview Joe Pietaro. Joe is the Editor in Chief of the...
Level of Commitment
Years ago (before the print market took a hit and before I found fitness photography) I was getting a fairly regular stream of magazine projects shooting environmental portraits. A chef cooking up something, an elderly couple taking a slow stroll down the street, a...
How to Write Your Bio As A Model
Lately I've assisted a few modeling talents in the re-engineering of their bio paragraph that describes them. I compiled a few take away notes to help you when it comes to writing your own bio. First off; consider the three pillars of a good bio. 1. Who are you? 2....
September 2013 Featured Talent Marcus Johnson
A few weeks ago I had the pleasure of photographing male fitness talent Marcus Johnson for the September 2013 cover of Max Sports & Fitness Magazine. It was a gritty and intense MMA-inspired photo shoot in a closed door gym with no air conditioning. It was so...
How We Define Success
The definition of success is not as clear as you might initially have thought. It is actually quite subjective - something that I personally have only recently come to learn. For example; some may define success as having an enormous social media following - so all...
Getting Noticed or Getting Recognized
When you think about it, getting noticed is not all that hard. While I was at dinner on Sunday night I glanced up at the television in the restaurant to see a live "music" performance complete with the female "artist" doing a striptease and a lap dance. If this...
Building Momentum
Yesterday I was having a conversation with a friend of mine on how she could build up momentum to help her achieve her goals. It reminded me of what I went through a few years ago (although it feels like a lifetime). At the end of 2009 I was struggling as a...
Steering my Pirate Ship
It is about 8 in the morning on a Friday in Arizona and I've already been at it for a few hours cranking away e-mails, photo edits and taking a moment to send off a blog article. Last night I fell asleep on my living room floor surrounded by several notepads of notes...