Blog
What You Call Yourself
For years when people asked me, “so what do you do?” I froze. Lacking confidence that I had the right to so boldly claim that I was pursuing my passion in photography, I would often shy away for a safer response. “I work in marketing,” I would say. The answer...
The Wrong Reason to do Something
Many years ago I was asked to meet with a pair of college entrepreneurs who had an idea to create this "new" product. The catch was that this "new" product was identical to someone another client of mine had been doing for a few years. I took the meeting out of...
June 2013 Featured Talent Carla Warner
It was not more than a few months ago that I had the opportunity to first meet and work with fitness talent Carla Warner who has been making significant advancements into her passions in the fitness industry. Check out the interview below in which she details her...
The Worst Thing Just Happened!
One of my top goals in my career is to be represented by a photo agency. I broke ground on this goal by creating a list of several agencies and agents that have amazing rosters of photographers. They have proven track records of marketing these artists to some of the...
Your New To Do List
What is on your To Do List for today? Do you have to sit in a long meeting? Maybe you have to run around town doing errands or chores around the house. Will you spend a few hours refreshing your social media pages hoping for an update to satisfy your appetite? Here...
Running Short on Time
"Time, the saying goes, is money. It's something we spend, save, and sometimes waste. But time is unlike money in at least one crucial respect; it is resolutely democratic. We all get the same amount - 168 precious hours every week. Yet despite time's democratic...
May 2013 Featured Talent D.J. Trudeau
I first had the opportunity to work with D.J. Trudeau last year on one of my team's trips to Los Angeles. I had never met him nor did I have much idea of what to expect. What we had however was someone who was truly driven in what they wanted to achieve. Probably...
Rejected
I spend a lot of time writing about and talking about how to market oneself. I discuss targeting clients, how to craft the appropriate marketing materials and what are some of the best methods in which to pitch oneself. This morning I woke up to two (not one, but two)...
Would You Hire You?
Suppose for a moment that you were seeking to hire someone for the exact same service that you personally provide. You could be a model seeking to hire a model, a photographer looking to book a photographer, a graphic designer wanting to hire a graphic designer and so...