Blog
Staying competitive means continuously improving your skills and business strategies. Here you’ll find exclusive insights for photographers, creative directors, and all types of creatives who want to sharpen their craft and grow their business.
Whether you’re looking to improve your photography techniques, boost your brand visibility, or stay on top of industry trends, this practical, actionable advice is based on years of experience working with leading brands and publications.
From expert business strategies and marketing tips to creative inspiration and photography skills, this blog gives you the tools you need to succeed in the competitive photography and creative industries.
Friends with (work) Benefits
From a very young age I've gotten involved with many of my friends; professionally. Working alongside them. I've been a part of startup magazines, small newspapers, spearheaded marketing campaigns for non-profits, sat on the board of directors of professional trade...
Developing Your Personal Brand as a Modeling Talent
To all my clients, colleagues, friends and followers; I am excited to share with you my first ever self-published manifesto entitled Developing Your Personal Brand as a Modeling Talent. This guide is all about what you need to know to understand what defines your...
The Value of a Complaint
NOTE TO READERS: For those that are looking for the upcoming free e-book "Developing Your Personal Brand as a Modeling Talent" - it will be posted this upcoming Tuesday! I had a good bank - or so I thought. For many years I would call what I received as "acceptable...
How to Remain Focused Through the Holidays
Every year during the month of December I tend to take on less projects. Not that I cannot find the work; for example, just in the past few days I have had to turn down a few shoots the week of Christmas. This is a personal choice I’ve made every year for the past few...
Preview of Things to Come
With only a single month left in 2013 it is already time to look ahead to what is to come not only for the rest of this calendar year, but what will happen at the start of the new year. What follows, in no particular order, is a list of things you can expect coming up...
Value of Being Thankful
The fact that this article just so happens to fall onto the week of Thanksgiving is one of those happy coincidences in life. Years ago I was working as an assistant to another photographer on a day-long photo shoot. It was one of those long, intense, outdoor shoots...
We’re Watching You
In a transparent world we become self-trained to seek out two things; authenticity and consistency. Aside from ignoring everyone and everything, that is the only way manage to sort through the rubble of online noise, tweets, posts, photos, blogs, videos, likes,...
New Watermark
After giving it a lot of thought, and after a great conversation with a creative director, I've decided to refine how we brand and watermark the images that we send to our modeling talent clients. For the past few years we have used our primary logo of James Patrick...
Abusing the Media
Media and press coverage is the bridge which can help you communicate your message, promote your venture and assist you in achieving your goals. There is no surprise that a strong published feature can do a lot of things which benefit you. Yet, for some reason there...