Blog
Staying competitive means continuously improving your skills and business strategies. Here you’ll find exclusive insights for photographers, creative directors, and all types of creatives who want to sharpen their craft and grow their business.
Whether you’re looking to improve your photography techniques, boost your brand visibility, or stay on top of industry trends, this practical, actionable advice is based on years of experience working with leading brands and publications.
From expert business strategies and marketing tips to creative inspiration and photography skills, this blog gives you the tools you need to succeed in the competitive photography and creative industries.
April 2014 Featured Talent: Rita Catolino
I had the pleasure of working with Rita Catolino last year in Las Vegas and have seen her brand continue to grow at an amazing rate. I had a chance to chat with her this morning about the development of her business and why it takes more than being on a magazine cover...
The Evolution of a Cover
Occasionally we are asked how a magazine cover comes together - from the photo shoot itself, to the selection selection of the image, to the post production and design of the cover. Granted - every project is unique and the path from start to cover will shift...
Important Lessons from a Meathead
Earlier this week I was very excited to have my fourth cover with Australian Iron Man come out (second this year) and the first featuring a good friend and colleague I've worked with now for several years. Since the magazine's release to the social media sphere I've...
Why No One Cares About Detergent
We all buy dish detergent - well most of us anyway. However our purchasing decision for dish detergent is not a long, difficult process. It typically involves either picking up whatever is on sale, whatever we have a coupon for, or whatever we bought the last time. It...
The Need for Personal Projects
If you are like many professionals in the creative industry (photography, graphic design, modeling, makeup artistry) you have the tendency to get entirely consumed in your paid projects. From one project to the next you work on what the client needs of you. Often, at...
A Word on Originality
No two individuals live the same life in complete unison and parallel. Each of us have our own story, our own experiences, our own challenges, obstacles and accomplishments. We have our own fears, goals, setbacks and successes. The footprint of our journey is as...
No One Right Action
Not every talent who has been signed to a talent agency followed the exact same path to achieve that goal. Not every model who has appeared on the cover of a magazine did the exact same thing to accomplish that feature. Not every model who has worked on a commercial...
March 2014 Featured Talent: Nicole Matthews
Leaders are all around us. They don’t look any different and often times are completely unassuming. Upon first meeting Nicole Matthews you might not think she is a leader. She has a quirky charm to her demeanor and a humorous persona. Yet, in her own way, she has...
I Didn’t Realize
Yesterday I saw an advertisement for a college student looking to paint houses as their summer job. I, needing a fresh look for my house, contacted them. They responded letting me know they could provide me with an estimate for the work. I responded, "Oh, I didn't...