Blog
Staying competitive means continuously improving your skills and business strategies. Here you’ll find exclusive insights for photographers, creative directors, and all types of creatives who want to sharpen their craft and grow their business.
Whether you’re looking to improve your photography techniques, boost your brand visibility, or stay on top of industry trends, this practical, actionable advice is based on years of experience working with leading brands and publications.
From expert business strategies and marketing tips to creative inspiration and photography skills, this blog gives you the tools you need to succeed in the competitive photography and creative industries.
March 2014 Featured Talent: Nicole Matthews
Leaders are all around us. They don’t look any different and often times are completely unassuming. Upon first meeting Nicole Matthews you might not think she is a leader. She has a quirky charm to her demeanor and a humorous persona. Yet, in her own way, she has...
I Didn’t Realize
Yesterday I saw an advertisement for a college student looking to paint houses as their summer job. I, needing a fresh look for my house, contacted them. They responded letting me know they could provide me with an estimate for the work. I responded, "Oh, I didn't...
The Leaning Doing Gap
QUICK SHAMELESS PLUG: The team will be shooting in the Los Angeles area April 11-13 and are available for gym and studio sessions! Now... onto this morning's article. There was a group of us in college - all journalism majors - who spent a significant amount of our...
Why Models Should Print a Portfolio
You as a talent have been shooting for let's say one-to-two years by now. You currently have a pretty extensive library of images you've done from different photo shoots with various photographers. Your marketing efforts of these images have included posting various...
You’re Not the Only One
Imagine for a moment that you are the only person who does what you do in your area. You are the only model or photographer or graphic designer or makeup artist or guacamole maker. No one else does what you do. In this instance - who has the power? Obviously you do....
Respect for Our Greatest Commodity
Time is the most valuable commodity we have – yet the companies we follow and subscribe to have become very comfortable with wasting our time. Even when they have nothing to say we get posts on Facebook, Twitter, Instagram and Blogs bombarding us with subpar content....
Branding with Purpose
If a brand is an expression of an idea - my question is "what is your idea?" Our goal as business owners is to move ourselves from being random in our branding initiatives to having purpose and intent. For yourself as a talent this means what kind of pictures you...
Where’s the Money?
I had a talent call me yesterday with a fantastic question. She has been spending the time and investment to grow her published resume - pitching to various publications, appearing in a variety of editorial spreads and cover features. It was no doubt that her efforts...
Do the Research – Do the Work
I received a text message yesterday from a photographer I have never heard of. In the message was a photo he did at the recent Arnold Sports Festival inquiring if I wanted to buy or use the photo. I responded, confused, asking who he was and why he was texting me. He...