Blog
Staying competitive means continuously improving your skills and business strategies. Here you’ll find exclusive insights for photographers, creative directors, and all types of creatives who want to sharpen their craft and grow their business.
Whether you’re looking to improve your photography techniques, boost your brand visibility, or stay on top of industry trends, this practical, actionable advice is based on years of experience working with leading brands and publications.
From expert business strategies and marketing tips to creative inspiration and photography skills, this blog gives you the tools you need to succeed in the competitive photography and creative industries.
May 2014 Featured Talent: Natalie Hodson
I had the pleasure of meeting Natalie Hodson and her daughter Phoenix last year in Las Vegas. Since that time I've watched Natalie not only grow, but exponentially grow her following. We spoke a few weeks on on the phone for what seemed like 15 minutes, but was well...
What Success Will Not Do
Quickly think of three fitness photographers other than myself. Got their names in your head? Good. Now – would you say that these people have become successful in their careers? The answer is most likely yes if their names popped into your head quickly. Now I have...
Job I’ve Had That Sucked
I once worked on a farm. My job was to move bails of hay from this flatbed truck to a barn on the other side of the property. Since we couldn't get the truck near the barn, due to the layout of the property and the size of the truck, we had to exert twice the effort...
The Opportunities We Receive
There is no shortage of individuals who say they want something. Whether it is a new job, a new life, a new opportunity. The wants we have are abundant. I myself have wanted a lot of things in my 31 or so years of life. When I was a kid I wanted to be a novelist. One...
The Regurgitation Complex
We've all been witness to it - especially within our industry. You see one model do something new or unique that resonates with their audience - and immediately you see a large number of others mimic, copy, replicate and regurgitate the exact same thing in effort to...
The Perfect Plan
We often hold back on launching into our career because we want to approach it with the perfect plan. So we strategize, research, wait, plan some more, wait some more. This continues for months which turn into years. We still hold back. We fear launching until we've...
The Secret Ingredient to Success
I know lots of people who have endless ideas. They are constantly developing new concepts and plans for what they could do. I also know lots of people who can talk - a lot. They are always discussing their goals and what could come to fruition in the not to distant...
Worst Case Scenario
You're sitting on those images you just did and that pitch you just wrote. Perhaps you've done a bit of research on the magazine you want to submit to. But the e-mail is still sitting there in your drafts folder. All you need to do is click "send" but you hesitate....
Avoiding Rejection
We just released our 49th episode of TheProExposure in which we interviewed commercial and editorial photographer Joel Grimes. Over the course of an hour on the episode we discussed branding and defining a style, going to market with your work, competing as well as...