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The Secret Ingredient to Success

I know lots of people who have endless ideas. They are constantly developing new concepts and plans for what they could do. I also know lots of people who can talk - a lot. They are always discussing their goals and what could come to fruition in the not to distant...

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Worst Case Scenario

You're sitting on those images you just did and that pitch you just wrote. Perhaps you've done a bit of research on the magazine you want to submit to. But the e-mail is still sitting there in your drafts folder. All you need to do is click "send" but you hesitate....

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Avoiding Rejection

We just released our 49th episode of TheProExposure in which we interviewed commercial and editorial photographer Joel Grimes. Over the course of an hour on the episode we discussed branding and defining a style, going to market with your work, competing as well as...

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The Evolution of a Cover

Occasionally we are asked how a magazine cover comes together - from the photo shoot itself, to the selection selection of the image, to the post production and design of the cover. Granted - every project is unique and the path from start to cover will shift...

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Important Lessons from a Meathead

Earlier this week I was very excited to have my fourth cover with Australian Iron Man come out (second this year) and the first featuring a good friend and colleague I've worked with now for several years. Since the magazine's release to the social media sphere I've...

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Why No One Cares About Detergent

We all buy dish detergent - well most of us anyway. However our purchasing decision for dish detergent is not a long, difficult process. It typically involves either picking up whatever is on sale, whatever we have a coupon for, or whatever we bought the last time. It...

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A Word on Originality

No two individuals live the same life in complete unison and parallel. Each of us have our own story, our own experiences, our own challenges, obstacles and accomplishments. We have our own fears, goals, setbacks and successes. The footprint of our journey is as...

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