Blog
Staying competitive means continuously improving your skills and business strategies. Here you’ll find exclusive insights for photographers, creative directors, and all types of creatives who want to sharpen their craft and grow their business.
Whether you’re looking to improve your photography techniques, boost your brand visibility, or stay on top of industry trends, this practical, actionable advice is based on years of experience working with leading brands and publications.
From expert business strategies and marketing tips to creative inspiration and photography skills, this blog gives you the tools you need to succeed in the competitive photography and creative industries.
The Secret Ingredient to Success
I know lots of people who have endless ideas. They are constantly developing new concepts and plans for what they could do. I also know lots of people who can talk - a lot. They are always discussing their goals and what could come to fruition in the not to distant...
Worst Case Scenario
You're sitting on those images you just did and that pitch you just wrote. Perhaps you've done a bit of research on the magazine you want to submit to. But the e-mail is still sitting there in your drafts folder. All you need to do is click "send" but you hesitate....
Avoiding Rejection
We just released our 49th episode of TheProExposure in which we interviewed commercial and editorial photographer Joel Grimes. Over the course of an hour on the episode we discussed branding and defining a style, going to market with your work, competing as well as...
April 2014 Featured Talent: Rita Catolino
I had the pleasure of working with Rita Catolino last year in Las Vegas and have seen her brand continue to grow at an amazing rate. I had a chance to chat with her this morning about the development of her business and why it takes more than being on a magazine cover...
The Evolution of a Cover
Occasionally we are asked how a magazine cover comes together - from the photo shoot itself, to the selection selection of the image, to the post production and design of the cover. Granted - every project is unique and the path from start to cover will shift...
Important Lessons from a Meathead
Earlier this week I was very excited to have my fourth cover with Australian Iron Man come out (second this year) and the first featuring a good friend and colleague I've worked with now for several years. Since the magazine's release to the social media sphere I've...
Why No One Cares About Detergent
We all buy dish detergent - well most of us anyway. However our purchasing decision for dish detergent is not a long, difficult process. It typically involves either picking up whatever is on sale, whatever we have a coupon for, or whatever we bought the last time. It...
The Need for Personal Projects
If you are like many professionals in the creative industry (photography, graphic design, modeling, makeup artistry) you have the tendency to get entirely consumed in your paid projects. From one project to the next you work on what the client needs of you. Often, at...
A Word on Originality
No two individuals live the same life in complete unison and parallel. Each of us have our own story, our own experiences, our own challenges, obstacles and accomplishments. We have our own fears, goals, setbacks and successes. The footprint of our journey is as...