Blog
Job I’ve Had That Sucked
I once worked on a farm. My job was to move bails of hay from this flatbed truck to a barn on the other side of the property. Since we couldn't get the truck near the barn, due to the layout of the property and the size of the truck, we had to exert twice the effort...
The Perfect Plan
We often hold back on launching into our career because we want to approach it with the perfect plan. So we strategize, research, wait, plan some more, wait some more. This continues for months which turn into years. We still hold back. We fear launching until we've...
Avoiding Rejection
We just released our 49th episode of TheProExposure in which we interviewed commercial and editorial photographer Joel Grimes. Over the course of an hour on the episode we discussed branding and defining a style, going to market with your work, competing as well as...
The Opportunities We Receive
There is no shortage of individuals who say they want something. Whether it is a new job, a new life, a new opportunity. The wants we have are abundant. I myself have wanted a lot of things in my 31 or so years of life. When I was a kid I wanted to be a novelist. One...
The Secret Ingredient to Success
I know lots of people who have endless ideas. They are constantly developing new concepts and plans for what they could do. I also know lots of people who can talk - a lot. They are always discussing their goals and what could come to fruition in the not to distant...
April 2014 Featured Talent: Rita Catolino
I had the pleasure of working with Rita Catolino last year in Las Vegas and have seen her brand continue to grow at an amazing rate. I had a chance to chat with her this morning about the development of her business and why it takes more than being on a magazine cover...
The Regurgitation Complex
We've all been witness to it - especially within our industry. You see one model do something new or unique that resonates with their audience - and immediately you see a large number of others mimic, copy, replicate and regurgitate the exact same thing in effort to...
Worst Case Scenario
You're sitting on those images you just did and that pitch you just wrote. Perhaps you've done a bit of research on the magazine you want to submit to. But the e-mail is still sitting there in your drafts folder. All you need to do is click "send" but you hesitate....
The Evolution of a Cover
Occasionally we are asked how a magazine cover comes together - from the photo shoot itself, to the selection selection of the image, to the post production and design of the cover. Granted - every project is unique and the path from start to cover will shift...