Blog
Staying competitive means continuously improving your skills and business strategies. Here you’ll find exclusive insights for photographers, creative directors, and all types of creatives who want to sharpen their craft and grow their business.
Whether you’re looking to improve your photography techniques, boost your brand visibility, or stay on top of industry trends, this practical, actionable advice is based on years of experience working with leading brands and publications.
From expert business strategies and marketing tips to creative inspiration and photography skills, this blog gives you the tools you need to succeed in the competitive photography and creative industries.
Are you ever really ready?
Are you ever really ready for that next level, the next opportunity, promotion, adventure, challenge? Those of you who know me know that I've grown to love public speaking - however that was not always the case. I just had to keep doing it. I was at a Toastmasters...
ADDY Award Results
This past Saturday night at the ADDY Awards hosted by the American Advertising Federation Tucson Chapter, the James Patrick photography team took home three GOLD ADDY Awards for our work in photography. The projects which received awards included a cover we shot for...
How to Finish
As I approach my three-year anniversary of completing a fitness competition, I reflect back onto all the various activities, challenges, projects and ideas I've undertaken. Whether it was releasing a manifesto, running a half marathon, leaving my marketing job,...
The Story 13 Years Later
About two weeks ago I was able to speak to a local Art Institute class on building a career in the photography industry alongside another photographer I admire. Today I have the opportunity to speak on the same topic to a group of students at ASU. Participating in...
The need to be hungry
Hunger creates drive. Without it - we feel content, secure and become comfortable in doing what we've always done previously. Hunger creates ingenuity. We find new and better ways of approaching what we've done before. We work to redefine the business we are in....
Feature Talent Interview: Samantha Kozuch
I've had the opportunity to know and work with Samantha Kozuch for the better part of a decade. During that time I've witnessed her transform and reignite her brand in multiple avenues. What follows is our recent interview together. James Patrick: You've been on...
The First Step In Getting Into A Magazine
It perhaps would seem overly simple - but something new talents still struggle with. The first step you can take to getting published in a magazine in ensuring you have the right images in your portfolio that a magazine editor would want to see. Look at your present...
You Will Not Succeed If…
This is a guaranteed, fool-proof method on how not to succeed... try to replicate a competitor's story or brand. We see this trend often when a modeling talent will have a unique background, story or approach. They brand it, market it and succeed from it. Then a...
What Models Should Know About Applying to Casting Calls
Seven years of my life I spent in the marketing world and my primary job was to chase work on behalf of the company I worked for. I would have to constantly monitor our current and prospective client's to track what work they presently had and what work they would...