Blog
Staying competitive means continuously improving your skills and business strategies. Here you’ll find exclusive insights for photographers, creative directors, and all types of creatives who want to sharpen their craft and grow their business.
Whether you’re looking to improve your photography techniques, boost your brand visibility, or stay on top of industry trends, this practical, actionable advice is based on years of experience working with leading brands and publications.
From expert business strategies and marketing tips to creative inspiration and photography skills, this blog gives you the tools you need to succeed in the competitive photography and creative industries.
State of the Industry
What a unique and fascinating industry we have made ourselves a part of. Out of pure curiosity I went back and looked to see when it was that I did my first ever fitness photo shoot. It was in mid 2008. Seven years ago. Back then I could count the number of fitness...
FITposium Unofficial Registration Open
FITposium is being hosted on October 17, 2015 in Mesa, Arizona and will feature a variety of speakers discussing three pillars of how to be a successful fitness talent, fitness model and fitness entrepreneur. 1 - How to establish your brand 2 - How to market your...
Would You Hire Yourself
Imagine, for a moment, that you are not in your present role. If you're a modeling talent; you're not anymore. If you're a photographer; not anymore. Instead, you are on the other side of the table. No, not like in the plot of a bad 80's movie. You've become the...
Marketing the Lowest Common Denominator
I recently attended a training seminar for a professional development organization. The intent was to give me the tools and resources to be a better leader in the organization over the course of a half-day. The event wasn’t bad. No, it was ridiculously awful. The...
Late Thrash
Marketing guru and best-selling author Seth Godin has written extensively about the dangers of thrashing. What is thrashing? Thrashing is what happens when you set out to do something or get involved in a project and as you near completion you begin to “trash” and...
The Need to Show Up
Woody Allen was quoted in saying that 80% of success in one’s ability to show up. I think in today’s fast paced marketplace that is probably now closer to 90%. About two years ago, one of the publications I work with decided to host a model search event. The number...
The New Industry
I entered this industry at the forefront of a pivotal and crucial shift in how the roles of both photographers and models were and would be defined. To be a photographer with the older formula required a significant financial investment, lengthy training and...
The Photo Buddies Show
I am excited to announce that we are now releasing episodes of The Photo Buddies Show on TheProExposure.com Network. Check out the site for the latest episodes all about the photography industry, building a brand, marketing yourself and growing a career as an...
Thank You
The year is six months over and what a six months it has been! By the numbers we have had our work featured on 25 magazine covers, showcasing 23 talents, published in 7 countries. We have also taken home 3 GOLD ADDY Awards, 1 Best of Show ADDY Award and 1 District...