Blog
Staying competitive means continuously improving your skills and business strategies. Here you’ll find exclusive insights for photographers, creative directors, and all types of creatives who want to sharpen their craft and grow their business.
Whether you’re looking to improve your photography techniques, boost your brand visibility, or stay on top of industry trends, this practical, actionable advice is based on years of experience working with leading brands and publications.
From expert business strategies and marketing tips to creative inspiration and photography skills, this blog gives you the tools you need to succeed in the competitive photography and creative industries.
Putting in the Hours
When I think about the first presentation I had to give, I honestly don't have the fondest of memories. I recall being nervous, fumbling over my works and speaking without much life or enthusiasm. When I go back and read the first published articles I wrote, I far far...
What Models Should Know About Social Media Promotions
It is becoming more and more common that companies want to leverage the large social media followings of individuals (including photographers and models) to promote their brand, service and/or product. However there are legalities surrounding this that you as a...
How Much Are You Willing to be Rejected?
Success does not come easy. Success does not come quickly. Success does not come without failure. Success does, however, come to those who persist, persevere and push through rejection. As a freelance talent, whether you are a photographer, a model or a makeup artist...
How to Get Your First Client
Myself and fellow photographer Jason Black recently presented to a group of college photo journalism students on marketing and branding - which got me thinking about how to break that seal of getting your first real client. Your entire outlook on the industry will...
A Mistake You Should Never Make
Years ago when I was in the apex of my career in marketing I had this idea for a book on how a specific type of marketing could be applied to the professional service industry. It was something I was already putting into practice successfully for several years so I...
Behind the Scenes of a Fashion Photo Shoot
Our team recently had the opportunity to photograph an editorial fashion spread for So Scottsdale! Magazine. The theme of the shoot was workout apparel so we made a creative “fit” for the photo shoot – pardon the pun. The work for the full day shoot actually began a...
What Fitness Models Need to Know About Their Careers
This past weekend we hosted our first ever FITposium conference here in Arizona. More than 50 fitness talents gathered with approximately a dozen presenters to focus on discussing and sharing best practices for three major areas in the fitness talent industry. 1. How...
FITposium is This Weekend
This is your final chance to register for the FITposium conference at the $99 rate. The walk in rate will be $129 at the event unless it is already sold out! Saturday October 17 Mesa, AZ Doors Open @ 7am Conference Begins promptly at 8am Get your registration in now...
The Bait & Switch
We recently purchased a mountain bike package on Groupon. When we went to cash it in, we were told by the company we booked from that there was an additional $30/bike fee that was not included as part of the package we purchased. We questioned it to which they replied...