Blog
Staying competitive means continuously improving your skills and business strategies. Here you’ll find exclusive insights for photographers, creative directors, and all types of creatives who want to sharpen their craft and grow their business.
Whether you’re looking to improve your photography techniques, boost your brand visibility, or stay on top of industry trends, this practical, actionable advice is based on years of experience working with leading brands and publications.
From expert business strategies and marketing tips to creative inspiration and photography skills, this blog gives you the tools you need to succeed in the competitive photography and creative industries.
The Need to Show Up
Woody Allen was quoted in saying that 80% of success in one’s ability to show up. I think in today’s fast paced marketplace that is probably now closer to 90%. About two years ago, one of the publications I work with decided to host a model search event. The number...
The New Industry
I entered this industry at the forefront of a pivotal and crucial shift in how the roles of both photographers and models were and would be defined. To be a photographer with the older formula required a significant financial investment, lengthy training and...
The Photo Buddies Show
I am excited to announce that we are now releasing episodes of The Photo Buddies Show on TheProExposure.com Network. Check out the site for the latest episodes all about the photography industry, building a brand, marketing yourself and growing a career as an...
Thank You
The year is six months over and what a six months it has been! By the numbers we have had our work featured on 25 magazine covers, showcasing 23 talents, published in 7 countries. We have also taken home 3 GOLD ADDY Awards, 1 Best of Show ADDY Award and 1 District...
FITposium Returns
I am so very excited to announce that FITposium 2015 is happening on October 17, 2015. The location will be the Holiday Inn in Mesa, Arizona. Be sure to put the date in your calendars now! The full day conference will feature a variety of speakers (to be announced...
Customer Service Follow Up
A few weeks ago I wrote about my atrocious experience trying to purchase bourbon from the Sedona location of Vom Fass and how I felt judged for either my age or my perceived lack of wealth as three store employees ignored me. I wanted to update on this as well as...
The Need For Gravity
I was listening to the Adam Carolla podcast yesterday on my drive to meet with a client and they were discussing the need for gravity in our lives. Not just in the physical sense - but in the metaphoric sense that we as entrepreneurs require resistance to push...
Paying to be Published
For nearly two decades I’ve worked in some form of publishing. I was an editor of the school paper in high school, worked on a special youth-led publication for the local daily newspaper, majored in journalism in college, worked as a beat reporter, spent time as a...
Barriers for Entry
Getting signed to an agency is not particularly easy. Being picked up by a magazine is also difficult. The same could be said for booking a commercial project or finally reaching a decision maker in attempt to establish a working relationship. These tasks are...