Blog

Staying competitive means continuously improving your skills and business strategies. Here you’ll find exclusive insights for photographers, creative directors, and all types of creatives who want to sharpen their craft and grow their business.

Whether you’re looking to improve your photography techniques, boost your brand visibility, or stay on top of industry trends, this practical, actionable advice is based on years of experience working with leading brands and publications.

From expert business strategies and marketing tips to creative inspiration and photography skills, this blog gives you the tools you need to succeed in the competitive photography and creative industries.

If I Started My Business Today

Last week as part of a contest to give out a free photo shoot I asked subscribers what they would change if they started their business today or what they would keep the same. Here is my response. Imagine if you were to start your business as a model or photographer...

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Win a Free Photo Shoot

James Patrick Photography is giving out a variety of prizes related to this blog post including: - PHOTO SHOOT WITH JAMES PATRICK - COPY OF FIT MODEL GUIDE E-BOOK - FREE ENTRANCE INTO FITPOSIUM 2015 - ONE-HOUR PHONE CONSULTATION To enter and qualify here is what must...

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State of the Industry

What a unique and fascinating industry we have made ourselves a part of. Out of pure curiosity I went back and looked to see when it was that I did my first ever fitness photo shoot. It was in mid 2008. Seven years ago. Back then I could count the number of fitness...

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FITposium Unofficial Registration Open

FITposium is being hosted on October 17, 2015 in Mesa, Arizona and will feature a variety of speakers discussing three pillars of how to be a successful fitness talent, fitness model and fitness entrepreneur. 1 - How to establish your brand 2 - How to market your...

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Would You Hire Yourself

Imagine, for a moment, that you are not in your present role. If you're a modeling talent; you're not anymore. If you're a photographer; not anymore. Instead, you are on the other side of the table. No, not like in the plot of a bad 80's movie. You've become the...

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Marketing the Lowest Common Denominator

I recently attended a training seminar for a professional development organization. The intent was to give me the tools and resources to be a better leader in the organization over the course of a half-day. The event wasn’t bad. No, it was ridiculously awful. The...

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Late Thrash

Marketing guru and best-selling author Seth Godin has written extensively about the dangers of thrashing. What is thrashing? Thrashing is what happens when you set out to do something or get involved in a project and as you near completion you begin to “trash” and...

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