Blog
Staying competitive means continuously improving your skills and business strategies. Here you’ll find exclusive insights for photographers, creative directors, and all types of creatives who want to sharpen their craft and grow their business.
Whether you’re looking to improve your photography techniques, boost your brand visibility, or stay on top of industry trends, this practical, actionable advice is based on years of experience working with leading brands and publications.
From expert business strategies and marketing tips to creative inspiration and photography skills, this blog gives you the tools you need to succeed in the competitive photography and creative industries.
How to Discuss Money With Clients
Over the last dozen or so years I’ve learned a few things about how to discuss rates with clients and some of the better ways to negotiate rates to earn what you believe is fair for your work ethics. First off you should establish some structure or baseline for your...
Leap Year Bonus Day
When I travel I sometimes feel I am forced to read the USA Today, which, as a former journalist, is a pretty bleak portrayal of the American media system. For example, sometimes when there is daylight savings time the newspaper will publish an article or graph on what...
The Right Followers
One of my clients is growing followers by the hundreds daily. Yet every follower they mass is a guy wanting to see her sexier photos. Another client of mine has more than a quarter million followers – yet is egregiously obvious in the reality that she paid for these...
Stop Trading Shout Outs
I received a Direct Message from someone in Instagram asking to work together. I’d never heard of this person, seen them, or had any idea they even existed prior to the message. However almost unbelievably they had half a million followers on Instagram. Seriously…...
Stop Waiting for a Big Break
If I only had this type of project my career would take off. If I only had this type of client my future would be set. It is not uncommon, nor is it unadvisable to have these thoughts and hopes to get a big break in business. I personally will day dream about how...
Four Important Questions Every Professional Model Needs to Answer
What is your brand and what does it represent? You should be able to clearly articulate what influences the type of work you do, the type of clients you want to have and what people see or feel when they think about you. What are your target revenue sources?...
Destroying Doubt in the Second Shift
These are certain things that no one told me. For example; no one told me that you are not supposed to be able to actually leave a secure job. No one told me that you are not supposed to be able to start your own company. And no one told me that you are not supposed...
I’m A Rude Photographer
When speaking with a client on the phone a few months ago I was called rude. Truthfully the statement caught me off guard so I had to question what happened to leave them with that conclusion. The incident involved a modeling talent requesting that I give permission...
The Problem with Big Claims
I was browsing various photographer’s Instagram accounts when I saw one who wrote on their profile that they were the “most published (covers) fitness photographer in US in 2013.” My initial though was – according and compared to whom? Are you contrasting yourself...