Blog
Staying competitive means continuously improving your skills and business strategies. Here you’ll find exclusive insights for photographers, creative directors, and all types of creatives who want to sharpen their craft and grow their business.
Whether you’re looking to improve your photography techniques, boost your brand visibility, or stay on top of industry trends, this practical, actionable advice is based on years of experience working with leading brands and publications.
From expert business strategies and marketing tips to creative inspiration and photography skills, this blog gives you the tools you need to succeed in the competitive photography and creative industries.
Max Sports & Fitness Magazine at FITposium 2016
The editor in chief of Max Sports & Fitness Magazine, LaRue Gillespie, will be returning to FITposium 2016 on October 1, 2106 to discuss what models should know when submitting to magazines as well as to cast for a future cover of the magazine! Don't miss out on...
Can’t Bank on Repeat Business
Running a business is tricky for innumerable reasons – but one of the main ones is that it is nearly impossible to rely entirely on repeat and regular business. I used to run the marketing department for a professional service company and when I started our...
You’re Not Lucky
In the 14 years I’ve been attempting to grow a career in photography, I’ve never particularly been lucky. In fact it has often felt like the complete opposite. From an outsider perspective it appears that others have had it far easier than me. Of course that is not...
Jessie Hilgenberg is Coming
Jessie Hilgenberg will be presenting at FITposium 2016 on October 1, 2016. Get your tickets now at www.FITposium.com to learn how to establish, marketing and profit from your brand in the fitness industry. Jessie Hilgenberg is the creator of JESSIE'S GIRLS and the...
Most Important Facet of Projects You Accept
Any and every project you take on is just your interview for your next project. A few years ago we had a talent we booked to shoot a workout circuit for a print magazine feature. The day before the shoot she decided to back out because she got a higher paid offer the...
The Only Person Who Can Protect Your Brand
The photographer you hire, despite how professional they might be, will not protect your brand. It is not their job to. The makeup artist you hire, also, will not protect your brand. The graphic designer you hire, surprise, surprise, will not protect...
How Competing Can Impact Publishing Potential
There exists a misconception that success on the competition stage will directly equal success as a modeling talent and publishing potential. The reality is that in the years I’ve been shooting in the health and fitness industry, I’ve never once been assigned a...
Question for Publicists
Chances are, I’ll probably receive some form of backlash for this article, but it is just something I have to get off my chest. I recently did a magazine shoot featuring a reasonably known individual on the cover. Before the shoot, their publicist sent me a contract...
Time’s Running Out
There is only a few days left before the early bird pricing for FITposium ends! Be sure to sign up today before the price increases. We will have a full day seminar on October 1, 2016 in Phoenix, Arizona teaching you everything you need to know to establish your...