Blog

Staying competitive means continuously improving your skills and business strategies. Here you’ll find exclusive insights for photographers, creative directors, and all types of creatives who want to sharpen their craft and grow their business.

Whether you’re looking to improve your photography techniques, boost your brand visibility, or stay on top of industry trends, this practical, actionable advice is based on years of experience working with leading brands and publications.

From expert business strategies and marketing tips to creative inspiration and photography skills, this blog gives you the tools you need to succeed in the competitive photography and creative industries.

The Only Person Who Can Protect Your Brand

The photographer you hire, despite how professional they might be, will not protect your brand. It is not their job to.   The makeup artist you hire, also, will not protect your brand.   The graphic designer you hire, surprise, surprise, will not protect...

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How Competing Can Impact Publishing Potential

There exists a misconception that success on the competition stage will directly equal success as a modeling talent and publishing potential.   The reality is that in the years I’ve been shooting in the health and fitness industry, I’ve never once been assigned a...

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Question for Publicists

Chances are, I’ll probably receive some form of backlash for this article, but it is just something I have to get off my chest. I recently did a magazine shoot featuring a reasonably known individual on the cover. Before the shoot, their publicist sent me a contract...

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Lori Harder Presenting at FITposium 2016

We are excited to announce that cover model, entrepreneur and self-made millionaire Lori Harder will be returning to FITposium 2016 to present on becoming a fitness entrepreneur and leader. The second annual FITposium conference is being held in Phoenix on October 1,...

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How Success Creates Enemies

When you chart off to do something that is not scripted for you, something that is not expected of you, something that defies the norm a few interesting things happen. First off, you will notice a lot of people who rally to your support. Who are impressed with what...

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Important Rule About Being Published

Early in my career I learned a critical lesson in photography. If you want to have beautiful photos, start by photographing beautiful things. The same can be said for getting published. If you want to get published, photograph publishable things. Study what magazines...

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