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When to Give Up

Most of my articles are focused on not slowing down, not being delayed and overcoming all obstacles. They are certainly not about giving up. However sometimes giving up is the best option. Looking at it simply, giving up could save you from losing too much. Yet more...

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Seven Marketing Pitfalls to Avoid

Avoid the shotgun approach. Whether you are pitching to magazines or commercial clients, tailor and be specific in every pitch you do. Avoid focusing on yourself and not the client’s wants or needs. Keep your marketing efforts focused more on what would benefit the...

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How to Strengthen Client Relationships

I hope you were not expecting a magic formula in this article because I would hate to disappoint you. Developing successful client relationships comes down to four very straight forward principles. Know the client’s needs and wants Demonstrate your value to the client...

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How to Get Unstuck

Professional paralysis can be very contagious. It does not take much to trigger it. The reason being is that it is so closely tied to our emotions. Make no mistake, what we engage in is not just physical labor, it is emotional labor. It requires our emotions to pour...

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The Seven Deadly Sins of Pitching

Ego (also known as Pride) When you pitch and you focus more on yourself instead of caring about what is important to the magazine, their staff and their readers. This occurs when your pitch is entirely self-focused as opposed to relating it to why it matters to the...

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Strengthen 10 Relationships

Action item for you to do this week, and it should only take a week. Step one, write down 10 clients you have worked with in the left hand side of a piece of paper. Step two, next to each client, then write down something you could do to strengthen your relationship...

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Earning Your Good Word

Have we at James Patrick Photography served you well? Since I launched James Patrick Photography I’ve truly been privileged to be able to work with so many fantastic clients. What truly fueled my business the most have been the gracious referrals from our clients to...

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