Blog
Staying competitive means continuously improving your skills and business strategies. Here you’ll find exclusive insights for photographers, creative directors, and all types of creatives who want to sharpen their craft and grow their business.
Whether you’re looking to improve your photography techniques, boost your brand visibility, or stay on top of industry trends, this practical, actionable advice is based on years of experience working with leading brands and publications.
From expert business strategies and marketing tips to creative inspiration and photography skills, this blog gives you the tools you need to succeed in the competitive photography and creative industries.
Internalization vs. Externalization
Early in my marketing career I externalized all failures. When we chased a project and didn’t win I would find any excuse for how and why it went wrong outside of blaming myself. Perhaps I would blame our project manager for waiting too long to meet with the client,...
Important Question Models Must Answer
I had a model tell me they only wanted to pay a third of what my price was for a portfolio photo shoot because that is all they were used to paying other photographers. So the question is – which option is better? Option A: Hiring a low-priced amateur who will deliver...
Missed Opportunity
A colleague of mine was looking for a student photographer to photograph an event they were hosting. They posted the casting call up on a job board and had about 50 applicants which both surprised and overwhelmed them. As a result they asked me to collate through the...
Worst Projects I’ve Ever Had
Imagine having to walk off set because the client won’t stop insulting you. That is a position I was in about 15 or so years ago. I often will get asked by clients on what was the worst project or projects I’ve ever had. I’m fairly fortunate in that I’ve managed to...
Improve Your Magazine Submissions and Pitches
Patrick Creative Media and James Patrick Photography also offers media kit design for our clients. A media kit is an attractively designed PDF you can use to send off to magazine editors that encapsulates your background, experience and samples of your work. We have...
Blown Opportunity
The James Patrick Photography team ran an Instagram contest giving away a free photo shoot. In order to qualify for the photo shoot prize all one had to do was post a 1 minute or less video on Instagram stating either why we should select them for the photo shoot or a...
Radical Pitch Idea
Question; how many model pitches to magazines start out with something like the following: I am so and so or I have done this and that or my blah or my blah blah. Would it be safe to assume that 99.9% of model pitches focus solely on the person sending it and thus are...
Meet the New Team
As we get rolling in 2017, the James Patrick Photography, LLC, FITposium, and Patrick Creative Media team has brought on a handful of new faces. We wanted to take a moment to introduce you to all our current and new team members that you will have the opportunity to...
Big Announcement for James Patrick Photography
With the New Year now upon us I am pleased to take the time to announce and unveil the new venture of the James Patrick Photography team. PATRICK CREATIVE MEDIA Patrick Creative Media is a one-stop collaborative firm providing photography, videography and graphic...