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What Fast Food Can Teach Us

Contrast your choices when you are in the mood for a burger. There is the gourmet burger joint that is maybe a thirty-minute drive from your place. The food is outstanding with locally sourced beef and veggies and great chefs in the kitchen that have never...

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Can’t Bank on Repeat Business

Running a business is tricky for innumerable reasons – but one of the main ones is that it is nearly impossible to rely entirely on repeat and regular business.   I used to run the marketing department for a professional service company and when I started our...

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You’re Not Lucky

In the 14 years I’ve been attempting to grow a career in photography, I’ve never particularly been lucky. In fact it has often felt like the complete opposite. From an outsider perspective it appears that others have had it far easier than me. Of course that is not...

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Jessie Hilgenberg is Coming

Jessie Hilgenberg will be presenting at FITposium 2016 on October 1, 2016. Get your tickets now at www.FITposium.com to learn how to establish, marketing and profit from your brand in the fitness industry. Jessie Hilgenberg is the creator of JESSIE'S GIRLS and the...

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The Only Person Who Can Protect Your Brand

The photographer you hire, despite how professional they might be, will not protect your brand. It is not their job to.   The makeup artist you hire, also, will not protect your brand.   The graphic designer you hire, surprise, surprise, will not protect...

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How Competing Can Impact Publishing Potential

There exists a misconception that success on the competition stage will directly equal success as a modeling talent and publishing potential.   The reality is that in the years I’ve been shooting in the health and fitness industry, I’ve never once been assigned a...

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