Blog
Staying competitive means continuously improving your skills and business strategies. Here you’ll find exclusive insights for photographers, creative directors, and all types of creatives who want to sharpen their craft and grow their business.
Whether you’re looking to improve your photography techniques, boost your brand visibility, or stay on top of industry trends, this practical, actionable advice is based on years of experience working with leading brands and publications.
From expert business strategies and marketing tips to creative inspiration and photography skills, this blog gives you the tools you need to succeed in the competitive photography and creative industries.
The Catalyst and Consequences of Change – Part 2 of 3
Last week we discussed a project manager who could almost never lose work he pursued because he changed how he built and managed client relationships. Now, think of all the teachers you have had in your life. There was preschool, elementary school, middle school, high...
The Catalyst and Consequences of Change – Part 1 of 3
Once upon a time I worked this this project manager at my previous career in marketing. This guy almost never lost a project he chose to pursue. At some point he made a decision to make a change and do things different from all the other project managers in the...
The Half Life of Bad Impressions
About two years ago we did a fairly large commercial campaign where we ended up booking approximately a dozen professional modeling talents through an agency that we worked with over a two-day period. The campaign itself was and aggressive schedule at around 8-to-10...
Why Are We Fighting Over Free Work?
As an industry grows and becomes more ubiquitous, there is a wealth of new work opportunities that come with it. That is the nature of any growing sector. Unfortunately, that also means there is a lot of low level junk that also begins to clutter up the industry. Fly...
Behind the Scenes on the Fourth Annual Max Sports & Fitness Magazine Swimwear issue
Back in 2014, the James Patrick Photography team went to the editor and publisher of Max Sports & Fitness Magazine, one of our longest standing editorial clients, with a new idea for an annual fashion swimwear spread. We were privileged that they not only said yes...
How to Unlock the Mystical Code of Social Media
We want to know; what is the best time to post, how often should we post, what types of content should we post – whatever it takes to exponentially grow our following, increase our impressions, foster our likes or raise our engagement. With my former career in...
FITposium Early Bird Special Starts Today
The early bird special for FITposium 2017 is now active with tickets being sold exclusively through our website www.FITposium.com Founded in 2015, FITposium is an announce Arizona-based conference predicated upon helping aspiring fitness talents become fitness...
Used to People Flaking
I was asked to be a guest on a video blog and podcast of someone in the fitness industry. We confirmed the date and time and I jumped on Skype and waited. Nothing happened. 30 minutes later I closed my browser and went on with my day of work. I later received an...
Will Machines Replace Photographers?
I was listening into a news report stating that robots and machines were taking so many jobs from humans that it was accounting for trillions of dollars of lost taxes in the United States alone. Bill Gates has been a reported proponent of placing a tax on machines...