Blog
Staying competitive means continuously improving your skills and business strategies. Here you’ll find exclusive insights for photographers, creative directors, and all types of creatives who want to sharpen their craft and grow their business.
Whether you’re looking to improve your photography techniques, boost your brand visibility, or stay on top of industry trends, this practical, actionable advice is based on years of experience working with leading brands and publications.
From expert business strategies and marketing tips to creative inspiration and photography skills, this blog gives you the tools you need to succeed in the competitive photography and creative industries.
What Was Your Turning Point?
We are coming into the home stretch for our second round of the LAUNCH program where we work with entrepreneurs who want to LAUNCH their idea into a reality. One of the most essential elements we examine with all the participants is their turning points. You too have...
The Paradox of Hard Work
What have we been told would lead us to success? Hard work. Our baby boomer middle class parents worked so hard to build us a life of opportunity and from them, to our schoolteachers, to our bosses to our mentors would continually try to instill upon us the importance...
The Trick About Inspiration
Earlier this month I conducted a lighting workshop for a handful of high school students looking to learn about shooting sports and fitness portraits. Over the course of two separate three-hour sessions I discussed as much as I could conjure up on lighting,...
Behind the Scenes Golf Magazine Style Issue Photo Shoot with Paige Spiranac
Our team had the exciting opportunity to be a part of the inaugural Golf Magazine Style Issue when we were hired to photograph golfer and model Paige Spiranac. What follows is a detailed account on my approach for this project as well as why making a contingency ended...
How to Fail as a Gym Owner or Personal Trainer (Read This to Avoid)
Starting out the New Year I have been in the market to hire a personal trainer. You would think this would be something that should be fairly easy to find, particularly in my field of work, but what I’ve learned is a lot of personal trainers and gym owners are making...
New Team Member Taylor Salewske
The James Patrick Photography team is excited to announce the addition of Taylor Salewske to the team! Taylor is now the editor in chief of the FITposium Online Education Network – called FITposium U. She has a marketing degree and a passion for small businesses, the...
The One Thing That Leads to Success
Over the last ten plus years in this industry I have noticed one thing that separates those who often succeed versus those who do not. It is not the amount of money they spend or the number of Instagram followers they have. It has nothing to do with their background,...
Happy Holidays and Thank You for a Great Year
On behalf of all the teams from James Patrick Photography, FITposium, Patrick Creative Media, You in Focus Consulting and Imprint Studio – I wanted to take the time to thank you all for making 2017 our best year we have ever had. In the last twelve months we have...
Dangers of Ego-Based Goals
If your goals are ego-based then you will not have any passion behind them. For example, if you have a goal of growing your Instagram following to 100,000 followers – the only thing that gets satisfied upon accomplishing it is your ego. Getting 100,000 followers does...