Blog
Staying competitive means continuously improving your skills and business strategies. Here you’ll find exclusive insights for photographers, creative directors, and all types of creatives who want to sharpen their craft and grow their business.
Whether you’re looking to improve your photography techniques, boost your brand visibility, or stay on top of industry trends, this practical, actionable advice is based on years of experience working with leading brands and publications.
From expert business strategies and marketing tips to creative inspiration and photography skills, this blog gives you the tools you need to succeed in the competitive photography and creative industries.
Two Important Things I’ve Learned from the LAUNCH Program
Myself and Kelly Spartonos just put the bow on our second round of the LAUNCH program. Since it’s inception in 2017 we have worked with more than a dozen entrepreneurs to guide them through taking their idea and launching it into a reality. We have watched our LAUNCH...
11 ADDY® Awards in One Night
The entire James Patrick Photography team is thrilled to announce the winning of 10 ADDY® AWARDS plus the 2018 JUDGE’S CHOICE AWARD this past weekend at the 37th Annual AAFT Advertising Awards. The various awards include photography work both in color and in black and...
3 Things to Know When You Should Say No to a Project
I received an Instagram DM from someone who was working with a new start up fitness apparel line. They wanted to present their line to a major gym franchise to get their clothing featured in the gym locations – but they felt their images were not professional enough...
Errors, Mistakes and Epic Fails – Oh My!
We exist in a society petrified of making a mistake or committing an error. We see that fear broadcast big and bold when someone flubs his or her speech at an awards ceremony or someone messed up the ceremonial first pitch at a baseball game. We see memes designed to...
What Was Your Turning Point?
We are coming into the home stretch for our second round of the LAUNCH program where we work with entrepreneurs who want to LAUNCH their idea into a reality. One of the most essential elements we examine with all the participants is their turning points. You too have...
The Paradox of Hard Work
What have we been told would lead us to success? Hard work. Our baby boomer middle class parents worked so hard to build us a life of opportunity and from them, to our schoolteachers, to our bosses to our mentors would continually try to instill upon us the importance...
The Trick About Inspiration
Earlier this month I conducted a lighting workshop for a handful of high school students looking to learn about shooting sports and fitness portraits. Over the course of two separate three-hour sessions I discussed as much as I could conjure up on lighting,...
Behind the Scenes Golf Magazine Style Issue Photo Shoot with Paige Spiranac
Our team had the exciting opportunity to be a part of the inaugural Golf Magazine Style Issue when we were hired to photograph golfer and model Paige Spiranac. What follows is a detailed account on my approach for this project as well as why making a contingency ended...
How to Fail as a Gym Owner or Personal Trainer (Read This to Avoid)
Starting out the New Year I have been in the market to hire a personal trainer. You would think this would be something that should be fairly easy to find, particularly in my field of work, but what I’ve learned is a lot of personal trainers and gym owners are making...