Blog
FITposium 2017 Nearly Sold Out
The FITposium 2017 conference happening October 20-21 in Phoenix, Arizona is nearly sold out! Don't miss your opportunity to learn how to take your passion for fitness and actually turn it into a profitable profession! You will learn from speakers such as Erin Stern,...
New Site & New Look
I am so proud to announce that the new JamesPatrick.com website is now live! You can head over to check out our new galleries, look and feel for the site. Please let me know how you think everything turned out and as always, thank you for your support! James Patrick...
Should Models Pay to be on Magazine Covers Part 3 of 3
III. DECEPTIVE ADVERTISING AND PAYING FOR COVERS The FTC has issued an enforcement policy on deceptively formatted advertisements to attempt and combat “unfair or deceptive acts or practices affecting commerce.” The 16-page policy comes down to one simple rule;...
Should Models Pay to be on Magazine Covers Part 2 of 3
II. THE DIFFERENCE BETWEEN EDITORIAL AND ADVERTISING It is important to distinguish the difference and variance between editorial content and advertising content. Editorial content and news content is actual content developed and created to inform, inspire or...
Should Models Pay to be on a Magazine Cover Part 1 of 3
I. BACKGROUND & THE DIVIDE “The media and the public are supposed to be on the same side. The media, when it’s functioning properly, protects the public against marketers and their ceaseless attempts to trick people into buying things. I’ve come to realize that...
Grow Your Career in the Fitness Industry
On October 20-21, 2017 we are bringing together more than 20 key presenters in the health and fitness industry to speak at FITposium 2017 in Phoenix, Arizona. The two-day conference will educate attendees with everything they need to know to establish a brand, market...
The Catalyst and Consequences of Change – Part 3 of 3
Two weeks ago we discussed a project manager who changed how they built relationships with clients and consequences they faced as a result but the ended success they did. Last week I told you about a professor who changed how they approached education and the...
The Catalyst and Consequences of Change – Part 2 of 3
Last week we discussed a project manager who could almost never lose work he pursued because he changed how he built and managed client relationships. Now, think of all the teachers you have had in your life. There was preschool, elementary school, middle school, high...
The Catalyst and Consequences of Change – Part 1 of 3
Once upon a time I worked this this project manager at my previous career in marketing. This guy almost never lost a project he chose to pursue. At some point he made a decision to make a change and do things different from all the other project managers in the...