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Why Practice Does Not Make Perfect

That is how the saying goes, “practice makes perfect.” But there is a fatal flow in this logic. Or perhaps it was an error in forecasting how people would use practice. Today the realm of “practice” has become a home for safety, for not launching, for not putting...

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FITposium 2017 – 2 Days Out!

In just under 48 hours we will have the opportunity to kick off our third annual FITposium conference. Since the inception in 2015, we have quadrupled the number of attendees and more than tripled the amount of content and opportunities we are providing to those...

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Why You Should Free Write Every Single Day

Here is a glance at my morning routine and ritual. I put the kettle on to boil water for coffee and sit comfortably on my couch. I grab my leather bound notebook and my pen and flip open to the next available page. From there I start writing. Each morning I am not...

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What to do if Someone Copies You

About a year ago as I was driving home from a work trip in California I received a text message from someone letting me know that my work had been ripped off. When I inquired what they meant, they sent me a photo from a local photographer who attempted to duplicate...

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What I Say To Those Who Can’t Afford Me

In a given week I may have 4-5 people reach out to me to inquire about rates to book a session with my team and myself. I want to be clear, when this happens, I feel honored. I’ve worked extremely hard for the past 15 years to build up my brand and my work to a level...

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Behind the Scenes: Golf Magazine Photo Shoot

Back in may I received a message from the photo editor at Golf Magazine, Jesse Reiter, with an idea for a conceptual shoot for an upcoming issue of the publication. The vision was to blend together a golfer with a Navy Seal. Think of a Navy Seal slowly coming up out...

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