Blog
Staying competitive means continuously improving your skills and business strategies. Here you’ll find exclusive insights for photographers, creative directors, and all types of creatives who want to sharpen their craft and grow their business.
Whether you’re looking to improve your photography techniques, boost your brand visibility, or stay on top of industry trends, this practical, actionable advice is based on years of experience working with leading brands and publications.
From expert business strategies and marketing tips to creative inspiration and photography skills, this blog gives you the tools you need to succeed in the competitive photography and creative industries.
Get Happy About Unsubscribers
The title of this article seems counterintuitive. Why should you be happy about unsubscribes? Why didn't they like the blog? What did you do wrong? The reality is, people who unsubscribe are doing you a favor. Once you get a certain number of followers, you have to...
Leads > Likes
Are you tired of obsessing over how many likes each of your posts gets? Stressing over how the new algorytms are impacting your engagement and when to post and what to say. What if we just abandoned caring about likes altogether?! Who wants to join me in that? Forget...
What to do when you fall out of alignment
Couple weeks ago I was struggling. Running five separate businesses and launching a sixth takes its toll. On top of that I am trying to plan a wedding! I am constantly being pulled in so many directions simultaneous that one day I woke up and I felt off. I was a...
What Are They Doing That You Are Not?
At FITposium 2018 we have nearly 40 elite level presenters, most of which are in the multiple 6 and many of which are in the 7 figure earning brackets. What are they doing that you are not? How are they achieving the success that you are dying to achieve? Let's be...
How to Leverage Magazine Features
A magazine comes out and you were fortunate to land a feature inside the issue or, better yet, you are on the cover! Now the time clock has started. In 30 days that magazine will no longer be on newsstands and will be replaced by another publication featuring someone...
The Number 1 Thing to Differentiate Yourself
I had a call with a fitness entrepreneur who was worries that they should not move forward with their goals because "what if there are too many others doing it?" I asked them if they believed that I should never have become a photographer because I was worried that...
Are You In The Top 1% of the Fitness Industry? You Could Be…
There is forecasted to be more than 330,000 personal training jobs by 2026. However the average personal trainer makes just more than $50,000 per year. Less than 10% make more than $80,000 annually. But what if you want to make six figures? Cracking that six figure...
How to Grow an Email List
One of the best ways to grow your e-mail list is to offer something extra in exchange for people’s name and e-mail address. This is called inbound lead generation and your tool for this will be a lead magnet. Lead magnets could be in really any form you want – but it...
Earn CEUs as a CPT
At FITposium 2018 you have the opportunity to earn Continuing Education Units and Continuing Education Credits for your personal training certification! We are offering CEUs through ISSA, NASM and AFAA! Space is limited for FITposium 2018 happening Oct 5-7 in...