Blog
The Number 1 Thing to Differentiate Yourself
I had a call with a fitness entrepreneur who was worries that they should not move forward with their goals because "what if there are too many others doing it?" I asked them if they believed that I should never have become a photographer because I was worried that...
Are You In The Top 1% of the Fitness Industry? You Could Be…
There is forecasted to be more than 330,000 personal training jobs by 2026. However the average personal trainer makes just more than $50,000 per year. Less than 10% make more than $80,000 annually. But what if you want to make six figures? Cracking that six figure...
How to Grow an Email List
One of the best ways to grow your e-mail list is to offer something extra in exchange for people’s name and e-mail address. This is called inbound lead generation and your tool for this will be a lead magnet. Lead magnets could be in really any form you want – but it...
Earn CEUs as a CPT
At FITposium 2018 you have the opportunity to earn Continuing Education Units and Continuing Education Credits for your personal training certification! We are offering CEUs through ISSA, NASM and AFAA! Space is limited for FITposium 2018 happening Oct 5-7 in...
Why Traditional Marketing Falls Short Today
If you were to sit in a college course about 10 years ago to learn about marketing – your professor would have you crack open a text book to review the Four Ps of marketing; Price, Product, Place and Promotion. Over the next few months in that college course you would...
Already Half Gone
We have been saying it for awhile and it is coming to fruition. FITposium 2018 is selling and selling quick! We are now more than 50% sold out. More than half of the seats available for this year’s conference are now gone. You need to get yours before the rest go –...
I Need Your Help!
I have been a photographer for more than 16 years and in that time I have been blessed to work with some of the best clients on the best projects. But it is time to do something different. Over the last 16 years I have been involved in a number of non-profit and...
Why Many Entrepreneurs Fail and What You Can Do About It
The biggest mistake most fitness talents and entrepreneurs make in their career, is they act passively and reactively in their marketing efforts. What is passive and reactive marketing? Passive marketing is setting up a website and assuming people will find it and...
Why You Are Not Selling
I have worked with numerous entrepreneurs, primarily in the health and fitness space, in getting their projects, programs, guides, manuals, and ebooks launched. Oftentimes entrepreneurs, like you, will get shy about promoting their product once it is ready to be...