About James Patrick

James Patrick is a powerhouse in the creative industry—a multi-award-winning photographer, best-selling author, visionary entrepreneur coach, and influential podcast host based in Phoenix, Arizona. With a fusion of photography, marketing, and business strategy, James is on a mission to transform the way individuals and businesses succeed. Recently named Media Talent of the Year by the American Advertising Federation Western Region, he has been recognized for consistently shaping the future of creativity and entrepreneurship.

From coast to coast, James’ influence spans speaking engagements, television appearances, radio shows, magazine features, and podcast interviews. As the founder and publisher of ICON/REFINED Media, a leading digital network for entrepreneurs and creatives, he’s built a platform that empowers others to thrive in the fast-evolving creative industry.

In 2021, James took his vision even further by founding The Hive Studios, a creative production space in Phoenix designed to fuel the work of photographers, videographers, and podcasters. His expertise in fitness marketing is showcased in his best-selling books, FIT BUSINESS GUIDE: The Workout Plan for Your Brand and Fit Business Online: Establish, Market, and Profit from Your Brand in the Fitness Industry—both of which have supported how fitness professionals approach branding and marketing.

As the host of the Beyond the Image Podcast, James offers exclusive, no-nonsense insights on entrepreneurship, creativity, and personal branding to a global audience of listeners. In 2025, he expanded his vision with the launch of Lumedia Creative, a full-service creative agency that delivers photography, video production, graphic design, web design, and marketing services. Through Lumedia, James and his team are helping clients redefine their brands with strategically crafted, high-quality content that drives real results.

James’ mission is simple: To create meaningful work while opening doors for others to succeed. Whether you’re an entrepreneur, creator, or business leader, James helps you shape a story that resonates, strengthen your brand with intention, and reach the next level of success that’s waiting for you.